Integrated service is combination between SMS, Voice and Data service and put them into single new Value Added Service.  The new ideal of Value Added Service (VAS) has many services and application instead of text bases. The content of the new VAS such as Ring Back Tone (RBT), download content, application subscription base and internet service. More over, new idea on VAS service will be integrated the entire of service into single mobile phone (bundling mobile phone)

The characteristic of new VAS service above encourages telecommunication provider to create the new VAS service with high innovation. Another characteristic of new VAS service is integrated the application into single platform such as BREW and JAVA platform. The sample of integrated service which can find on the new VAS service is various services on the single mobile phone such as Facebook, Yahoo Messenger, Gtalk, Email, WLM and twitter. You can see that right now telecommunication provider will go to such service while they plan to launch Value Added Service (VAS) either bundling on the mobile phone or single service

The new idea of Value Added service (VAS) which integrating various services into single mobile phone produce significant traffic on each telecommunication companies especially internet traffic to access Facebook and chatting tool such as Yahoo Messenger. This is reasonable since as you can find right now, facebook fever is occurred everywhere in around the world including mobile telecommunication subscriber. Facebook application drives huge internet traffic on each telecommunication companies but with significant revenue

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If you have more than ten of competitors on your telecommunication business, what you can do? By ideally, you should have unlimited budget to a lot of things such as continuously promoting your telecommunication service, expanding telecommunication network in everywhere, upgrading to the latest of telecommunication technology and acquisition small telecommunication companies. Unfortunately, doing all of them is an imagination. What we can do is continuously making new innovation on telecommunication service to be a winner event though you are a small telecommunication company

Innovation on voice service

Innovation on voice service should be done to give more valuable and attractive voice service as the primary service on telecommunication business. Innovation on voice service could be free of charged to make calls to local destination, free of charged to make calls to the same network. Giving a free call to any destination to make calls to anywhere while top up balance and giving a talk time while receiving a call from the competitor of telecommunication companies etc

Innovation on SMS service

Innovation on SMS services could be giving a mount of free SMS per day, giving a mount of SMS after top up balance, SMS tariff per character, unlimited SMS package, free of charge to send SMS to the same network etc

Innovation on Data Service

Innovation on data service here is innovation on mobile internet service such as CDMA 1x, GPRS, 3G and EVDO services. Innovation on data service could be giving a mount of bytes traffic per day, free of charged to browse to certainty sites, giving a discount while accessing internet during weekend etc

Innovation on Value Added Service (VAS)

Innovation on Value Added Service (VAS) is always presenting new fresh idea and definitely attractive service. Innovation of Value Added Service (VAS) could be applications on single mobile phone with integrating BREW platform, Facebook feature on low end mobile phone, download content service etc

More innovation on telecommunication service especially Value Added Service (VAS) definitely will generate significant mobile telecommunication subscribers and revenue

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Value Added Service (VAS) business is giving high flexibility to the telecommunication companies to create any telecommunication service and always new and latest. It is different with traditional service (voice and SMS services), Value Added Service (VAS) will always growing with the latest service and meet the mobile telecommunication subscribers. There are many Value Added Service (VAS) has been implemented by almost telecommunication companies in Indonesia such Blackberry service, BREW service, download content service, subscription service etc.

The benefit of Value Added Service (VAS) business is high flexibility to update the service. Value Added Service (VAS) business will be able to meet any telecommunication service required by subscriber and able to provide it immediately. It is can be done due to Value Added Service (VAS) is application client server base which means that Value Added Service (VAS) can be executed anytime to generate final result. Telecommunication companies need application developer to build application system and some cases they cooperate with mobile phone manufactures to create bundling mobile phone with VAS service as the main features

Almost all telecommunication companies are creating Value Added Service (VAS) with unique innovation. We can find it at Bakrie Telecom as the telecommunication companies with CDMA platform. Bakrie Telecom has many Value Added Services (VAS) such as BREW platform service with allow subscribers to have a lot of services e.g. Quran cell, Azan Cell etc. Bakrie Telecom cooperate with Huawei as the mobile phone manufacture is also providing bundling mobile phone with BREW service and cheap price such as Huawei C26xx series, Huawei C28xx series and Huawei C51xx series. We can find the same of VAS service as has been done by Bakrie Telecom at Telkomsel, Indosat, Telkom, XL etc

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