Android Phones Update » Value Added Service (VAS)

Ariel Peterpan and Luna Maya met on the twitter: VAS service on low and middle mobile phone

engineer — Tue, 29 Jun 2010 10:18:59 +0000

“We say good bye, but just for a while dear love Jâ€. That was Luna Maya said to Ariel Peterpan on her Twitter account @LuuNNyy last night (29/6/2010). Ariel Peterpan and Luna Maya are being hot gossip in Indonesia right now due to their appearance on the hot video. Cut Tari also contributes on that sensational video. Any people who follow Luna Maya twitter will notice her status last night and perhaps giving response.

Twitter is becoming more popular social network beside Facebook since simple, attractive and can be access from the mobile phone quickly and smoothly. More over, mobile telecommunication companies provide various low and middle mobile phones which support BREW platform. These low and middle mobile phones which inserted Value Added Service (VAS) allow mobile subscribers to access some high features such as facebook, twitter, yahoo messenger, gtalk and email. With BREW technology which injected on these low and middle mobile phones, mobile telecommunication companies can campaign such Value Added Service (VAS) with low cost tariff.

If you are an actress or entertainment like Luna Maya, Ariel Peterpan or Cut Tari, you must have many followers and friends either on facebook, twitter, yahoo messenger, Gtalk or others social network and chatting tools. As the result while you blast your new status on your account, many responses will come to your account. Their follower and friends could be from any where and any people. They could be from teenager, student, housewife etc. Luna Maya and Ariel Peterpan follower is not exclusive belonging to actress or entertainment only but they who has such low and middle mobile phones can be their follower. They can do many things through this mobile phone since mobile telecommunication companies offer cheap price to such mobile phone

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Ariel Peterpan song can be the most wanted RBT

engineer — Tue, 22 Jun 2010 15:34:17 +0000

Ring Back Tone (RBT) is one of the Value Added Service (VAS) which giving high revenue for mobile telecommunication companies. They can see million RBT are downloaded by mobile subscriber everyday with various song and vocalist. If there are one or more songs become hit, at the same time they will see that subscribers download that song to make them as RBT on their mobile phone. But seems another factors can affect why people prefer to download one or more song and make them as the Ring Back Tone (RBT). Ariel Peterpan sex scandal is one of the issue which being popular in Indonesia and affect them to make Ariel Peterpanâ€™ song as their RBT song.

We can find many time on TV and news paper about hot video which played by the people who similar with Ariel Peterpan, Luna Maya and Cut Tari. And at the same time, we can see the Ariel Peterpan songs were played media by many local TV. We hear Ariel Peterpanâ€™ song such as â€˜Ada Apa Denganmuâ€™ and â€˜Buka Dulu Topengmuâ€™ in many local TV everyday. This situation affects mobile telecommunication subscribers to make Ariel Peterpan song as Ring Back Tone (RBT) on their mobile phone.

More mobile telecommunication subscriber use Ariel Peterpan song as their Ring Back Tone (RBT) on their mobile phone more popular that song. In fact, they are old song as no new album was launched by Peterpan until now. Actually they plan to launch the new album but since Ariel, Luna Maya and Cut Tari were suspected they involved on the sex video, they postpone the launch.

More people download Ariel Peterpan song, more RBT will be downloaded from the server. It means more people subscribe to the RBT service and it gives more revenue for the mobile telecommunication companies. Ariel Peterpan song can be the most wanted RBT for the next few weeks

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Flexi Telkom and ESIA Bakrie Telecom plan to merge

engineer — Mon, 14 Jun 2010 04:06:22 +0000

Flexi Telkom and ESIA Bakrie Telecom plan to merge. That is the hot news of the telecommunication market in Indonesia right now. Telkom plans to merge the business unit FLEXY with ESIA Bakrie Telecom. Â The merger will generate new affordable CDMA Telecommunication Company. FLEXY right now has about 15 million subscribers and Bakrie Telecom 10 million subscribers. The merger will produce a new CDMA Telecommunication Company that will have more strategic business to compete with GSM network. Telkom will spin off FLEXY to able to cooperate with Bakrie Telecom.

The merger will gain many benefits for both Bakrie Telecom and Telkom. We know that Bakrie Telecom is one of the telecommunication company in Indonesia which always presenting new fresh idea and innovation to the market. Bakrie Telecom has disruptive idea to any telecommunication service they create and as the result, we can find many telecommunication ideas and innovation from Bakrie Telecom in the market and responded well by market such as Value Added Service (VAS) on HP ONLINE, HP MUSIC, HP CONNECT etc which integrate famous social network such as Facebook, twitter and messaging tool (Yahoo messenger, Gtalk, WLM) into single low mobile phone

Meanwhile Telkom is the Telecommunication Company which has wide telecommunication infrastructures spread and covered many areas, rural and urban once. Telkom has strong fundamental of telecommunication infrastructures and the thing that Bakrie Telecom did not have. This situation can be utilized by both Bakrie Telecom and Telkom to have high innovation and supported by reliable network. The merger will be a good decision for both telecommunication companies

More over, right now there are more than 10 telecommunication companies in Indonesia and they should have high innovation and strong network to win the competition instead of cheap tariff to any telecommunication service they deploy

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Facebook Launches New Mobile Site

engineer — Sun, 16 May 2010 19:38:10 +0000

Facebook is really becoming a new lifestyle now days. We can find people with their BlackBerry and others mobile phone which support facebook application such as BREW and JAVA spend much time only to update the status or giving some comments on the facebook. Huge traffic on the facebook is really giving many opportunities for the mobile telecommunication companies to create Value Added Service (VAS) which enabling facebook application to gain much revenue

The problem comes to facebook it self when huge traffic hit the facebook server. The first thing that happens is people get slower while accessing facebook especially through mobile phone. As the result, mobile providers which having facebook application is getting more complaints from subscribers even though the problem comes from facebook it self. To reduce the connectivity issue especially on the mobile subscriber, facebook finally released its new mobile site which located at 0.facebook.com. It believed that it will be more rapid and cost-effective. This new mobile site Facebook has been available in more than 50 mobile operators in 45 different countries.
“When using the mobile internet, people around the world face two major challenges. Access to the slow and confusing fee request,” said a spokeswoman for Facebook, as quoted from the Business Journal, Thursday (20/05/2010).
“We have designed 0.facebook.com to help solve the two obstacles earlier. We hope that more people are accessing Facebook, via Internet and mobile,” he added.
With 0.facebook.com, users can update their status, to comment on a post, send and reply to messages or write on Wall their friends, like m.facebook.com.

This launch definitely will be anticipated by mobile telecommunication companies especially they who provide facebook application to give more innovation on their service.

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The new idea to reduce more complaints on Value Added Service: Facebook application problem

engineer — Mon, 10 May 2010 11:23:31 +0000

The launch of new idea on Value Added Service (VAS) such as Facebook application on low mobile phone should anticipate more complaints that may come from mobile telecommunication subscribers. A potential complaint on Facebook application is very high as most of people will access Facebook while they buy this mobile phone instead of other Value Added Service (VAS) applications. The second thing is due to Facebook did many upgraded on their API protocol which may interrupt the connection to Facebook interface

Mobile telecommunication companies should create many ideas to reduce this complaint. The idea which they can do is doing more and more pre-test at several service area to make sure that the service is running while integrate with many network platforms such as various BSC, BTS and PDSN. The second idea they can do is giving free of charge to mobile subscribers to indicate whether Facebook application has stable connection on different service area, various Radio Frequency (RF) network, and time accessing. The idea to give free of charge can be followed up by getting feedback from mobile telecommunication subscriber to share their experience and suggestion.

Another idea can be done to reduce more complaints on Value Added Service (VAS) especially Facebook application is by providing more and more alternative similar services. Telecommunication companies can create more social network such as twitter, Linkedin, Identi.ca, Friendsters, my space or the new idea as has been created by Google called Google buzz to the same mobile phone. This idea will give more alternatives for mobile telecommunication subscriber especially when connection to Facebook is getting down or unstable. More alternatives will reduce more complaints that will come to the customer service

More ideas and innovation on Value Added Service (VAS) still need to be utilized such as Facebook application. However by creating this idea, telecommunication companies should consider the ways how to reduce more complaints that may come from this service

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New idea and risk of Value Added Service (VAS): Facebook application

engineer — Fri, 30 Apr 2010 12:28:24 +0000

Providing facebook application service on low and middle mobile phone is a great idea to produce huge new mobile telecommunication subscribers. This is reasonable since everyone update their status on Facebook every time. Beside it is a great idea and potential revenue will be retrieved, Facebook application based on BREW or Java platform will have high risk especially on the protocol used by their server to connect to facebook.com. The idea is simple, how to create a Value Added Service (VAS) which able to access facebook by using another protocol beside http. Application Programming Interface (API) is the most solution to communicate with the facebook.com server

As expected, telecommunication provider with such Value Added Service (VAS) produce significant new mobile telecommunication subscribers especially they who addicted with facebook. There is a potential risk beside benefit they already received by introducing facebook application on low and middle mobile phone. By using BREW or JAVA application to create facebook application on low and middle mobile phone, telecommunication Company should anticipate any changing on API protocol itself that must be done by facebook.com once they realize that that traffic is increasing and influencing the its performance

The risk will come once telecommunication Company late to update their API protocol. This changing is affecting to the facebook application performance that will appear once mobile telecommunication subscriber access the facebook. The problem that comes could be many things and the big problem is unable to access facebook to update the status, giving comments etc.Â it is definitely generating new task for telecommunication company itself that is giving notification and answering to the subscribersâ€™ complaint that must they did once unable to access facebook application on their mobile phone

Therefore, this new idea (implementing facebook application on low and middle mobile phone ) should anticipate the risk that must come when facebook.com change or update the API protocol that must they did

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New idea of Value Added Service (VAS): Direct Music Service

engineer — Tue, 27 Apr 2010 10:05:57 +0000

Telecommunication provider with more ideas on their services including Value Added Service (VAS) will have more potential revenue rather than expanding the network to produce more area coverage. Segmented market idea such as reaching more potential subscribers from youth and teenage is a great idea to increase revenue. Therefore understanding what they need and creating a great idea to fulfill their need is the key to win the competition on Value Added Service (VAS) and win the competition on the whole services

Music is the best idea to reach them and tempt them to be your subscribers. Creating an idea to provide Value Added Service (VAS) which music bases such download content, Ring Back Tone (RBT) is a great innovation. The new idea of Value Added Service (VAS) is giving more option to subscriber especially youth and teenage to download full track of the song they love. This new idea of Value Added Service (VAS) which can be categorized as mobile Direct Music Service requires some effort from telecommunication providers to make sure that the service is legal and prevent piracy

Direct Music Service will allow subscribers mobile user to download the song and any songs they love into their mobile phone and than play them directly on the mobile phone. Direct Music Service requires that mobile telecommunication to create so specific file extension while subscriber download and save it on the mobile phone. The file should unique, secure and different with current extension such as MP3 to make sure that the song will be not copied and shared to anyone else.

The new idea of Value Added Service (VAS) with Direct Music Service will guarantee that music owner in this case label Music Company, singer and music creator will receive their right and no piracy in the music market. With such idea, telecommunication provider will be have more potential market from youth and teenage since this stuff is really loved by them. And one thing Direct Music Service is totally different with download content such as ring tone or true tone which only can download part of the song

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New idea on bundling mobile phone

engineer — Thu, 01 Apr 2010 04:36:23 +0000

Old idea on bundling mobile phone

It was that mobile phone manufactures and telecommunication providers work by their own selves to create the telecommunication services. Mobile phone manufactures create only various series mobile phone and telecommunication providers create various telecommunication services. Then a new idea to create bundling mobile phone comes where telecommunication provider will insert RUIM card on the mobile phone by injecting. With adding some security those mobile phone will work only with the RUIM card provided by those telecommunication providers. However, due to low security on those mobile phones, we can find many those mobile phones run with others RUIM card

New idea on bundling mobile phone

The new idea on bundling mobile which come lately is more attractive than previous one. This new idea requires more efforts from both mobile phone manufactures and telecommunication providers and one more which called three parties who create application on the mobile phone. This new idea is telecommunication providers create bundling mobile phone which already embedded some application based on application technologies such as BREW or Java. The idea is how to provide many Value Added Service (VAS) services such as email, Yahoo Messenger, Gtalk, MSN, Twitter and Facebook on the single mobile phone. The mobile phone also can do more VAS service such as download contents e.g. ring tone, wallpaper, game and streaming video

Mobile phone manufactures

Telecommunication providers and mobile phone manufactures work cooperate to create such mobile phone high features on the low and middle mobile phone. Low and middle class mobile phone is the key point of this new idea. It means mobile telecommunication subscriber can reduce much money to have low series mobile phone with high features. Some of telecommunications providers and mobile phone manufactures have made a deal to create such idea. Huwaei and Nexian is two manufactures which already released many series of low end mobile phone with high features. They have been engaged to several telecommunication providers in Indonesia to create those new idea such as Bakrie Telecom and Telkom.

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New idea in Messaging (SMS) service: Online chatting

engineer — Fri, 19 Mar 2010 10:32:16 +0000

Messaging (SMS) is one of the telecommunication services which contributing high revenue on telecommunication business beside voice service. Telecommunication companies keep giving new idea and innovation to increase revenue with various tariff and promotion such as free SMS after reload the balance, SMS tariff per character etc. however, telecommunication companies keep trying to give more idea and innovation on messaging (SMS) service

The new idea in Messaging service is online chat by utilizing Value Added Service (VAS). Online chat here work to any mobile phone number which already registered to the application. You can send message to your friends as many as you want and will be not charged as long as you registered to the application. This new idea in Messaging service is similar with SMS service and we can say it can replace the SMS service which limited by total number of character per SMS. More over SMS service is charged per 1 SMS except per character tariff.

This idea will run on the Value Added Service (VAS) which utilizing data service such as CDMA 1x, GPRS, 3G, EVDO and WIMAX. This service is client base server where mobile subscriber needs to have client application which will be installed on the mobile phone. BREW platform is one of the platforms which can be used to accommodate this kind of messaging service.

Online chatting requires subscription process from mobile telecommunication subscribers. Once they have registered, then they need to add others people on the chat tool based on their mobile phone number. You can compare this messaging service such as Yahoo Messenger which needs to add your friend manually if you want to talk. You can only need to add your friends who already submit to this application. Meanwhile the tariff could be weekly base for a mount of money then can do online chatting as much as you want

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New Value Added Service (VAS) idea: integrated service

engineer — Fri, 12 Mar 2010 11:43:14 +0000

It was that to increase the revenue, telecommunication companies provide Value Added Service by utilizing SMS service. Value Added Service (VAS) based on SMS service means mobile telecommunication subscribers will received the service on text bases. The VAS service in this case could be news, health information, motivation, prophecy, traffic etc. The weakness is they are text bases. The new idea of Value Added Service (VAS) is difference and has more service and application. The key point on the new VAS service is integrated service.

Integrated service is combination between SMS, Voice and Data service and put them into single new Value Added Service. Â The new ideal of Value Added Service (VAS) has many services and application instead of text bases. The content of the new VAS such as Ring Back Tone (RBT), download content, application subscription base and internet service. More over, new idea on VAS service will be integrated the entire of service into single mobile phone (bundling mobile phone)

The characteristic of new VAS service above encourages telecommunication provider to create the new VAS service with high innovation. Another characteristic of new VAS service is integrated the application into single platform such as BREW and JAVA platform. The sample of integrated service which can find on the new VAS service is various services on the single mobile phone such as Facebook, Yahoo Messenger, Gtalk, Email, WLM and twitter. You can see that right now telecommunication provider will go to such service while they plan to launch Value Added Service (VAS) either bundling on the mobile phone or single service

The new idea of Value Added service (VAS) which integrating various services into single mobile phone produce significant traffic on each telecommunication companies especially internet traffic to access Facebook and chatting tool such as Yahoo Messenger. This is reasonable since as you can find right now, facebook fever is occurred everywhere in around the world including mobile telecommunication subscriber. Facebook application drives huge internet traffic on each telecommunication companies but with significant revenue