Currently Shinta is a student of Education University of Indonesia (UPI) and Jojo is a student of Pasundan University (Unpas) Bandung. Both Shinta and Jojo will have more blessing since Telecommunication Company and vendor like Telkom Flexy and Nokia are interested to make as endorser to their new telecommunication product called FlexiNet

Facebook fever in Indonesia leads people to express their selves. Shinta and Jojo is one of facebook users who express their selves by uploading lip-sync of Keong Racun on youtube. Moreover, cheap internet tariff and massive promotion from telecommunication companies drive many people to keep connected and make more relationship with each other through facebook. Through Blackberry service, people can update their status every time on facebook as telecommunication companies give cheap tariff to facebook service and more low end mobile phone which support this application

In the beginning, Shinta and Jojo want to let their friend on facebook know that they have new lip-sync of Keong Racun by uploading this video on youtube. However they got more blessing, million people love their video and become the most viewed video on youtube and also the hottest trending topic on twitter

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The merger will gain many benefits for both Bakrie Telecom and Telkom. We know that Bakrie Telecom is one of the telecommunication company in Indonesia which always presenting new fresh idea and innovation to the market. Bakrie Telecom has disruptive idea to any telecommunication service they create and as the result, we can find many telecommunication ideas and innovation from Bakrie Telecom in the market and responded well by market such as Value Added Service (VAS) on HP ONLINE, HP MUSIC, HP CONNECT etc which integrate famous social network such as Facebook, twitter and messaging tool (Yahoo messenger, Gtalk, WLM) into single low mobile phone

Meanwhile Telkom is the Telecommunication Company which has wide telecommunication infrastructures spread and covered many areas, rural and urban once. Telkom has strong fundamental of telecommunication infrastructures and the thing that Bakrie Telecom did not have. This situation can be utilized by both Bakrie Telecom and Telkom to have high innovation and supported by reliable network. The merger will be a good decision for both telecommunication companies

More over, right now there are more than 10 telecommunication companies in Indonesia and they should have high innovation and strong network to win the competition instead of cheap tariff to any telecommunication service they deploy

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It was that mobile phone manufactures and telecommunication providers work by their own selves to create the telecommunication services. Mobile phone manufactures create only various series mobile phone and telecommunication providers create various telecommunication services. Then a new idea to create bundling mobile phone comes where telecommunication provider will insert RUIM card on the mobile phone by injecting. With adding some security those mobile phone will work only with the RUIM card provided by those telecommunication providers. However, due to low security on those mobile phones, we can find many those mobile phones run with others RUIM card

New idea on bundling mobile phone

The new idea on bundling mobile which come lately is more attractive than previous one. This new idea requires more efforts from both mobile phone manufactures and telecommunication providers and one more which called three parties who create application on the mobile phone. This new idea is telecommunication providers create bundling mobile phone which already embedded some application based on application technologies such as BREW or Java. The idea is how to provide many Value Added Service (VAS) services such as email, Yahoo Messenger, Gtalk, MSN, Twitter and Facebook on the single mobile phone. The mobile phone also can do more VAS service such as download contents e.g. ring tone, wallpaper, game and streaming video

Mobile phone manufactures

Telecommunication providers and mobile phone manufactures work cooperate to create such mobile phone high features on the low and middle mobile phone. Low and middle class mobile phone is the key point of this new idea. It means mobile telecommunication subscriber can reduce much money to have low series mobile phone with high features. Some of telecommunications providers and mobile phone manufactures have made a deal to create such idea. Huwaei and Nexian is two manufactures which already released many series of low end mobile phone with high features. They have been engaged to several telecommunication providers in Indonesia to create those new idea such as Bakrie Telecom and Telkom.

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The latest telecommunication business in Indonesia

Telecommunication service which embedded with many features on the bundling mobile phone is the most favorite service which being promoted by Indonesia telecommunication provider lately. Basically the service is integrating between applications service such as email, yahoo messenger, facebook, twitter, gtalk, WLM on the single mobile phone. Some of telecommunication providers are integrating those services on the single mobile which embedded with BREW platform and some of them are enriching the features on BlackBerry service. Competition on this telecommunication business is very tight. Almost all telecommunication providers is providing the same ideas on the telecommunication service

Telecommunication Ideas: Bakrie Telecom vs Telkom

The latest competition on ideas of VAS service is competition between Bakrie Telecom and Telkom. The new telecommunication idea has just been launched by Bakrie Telecom is ESIA ONLINE which allowing mobile subscriber to access email, yahoo messenger, gtalk, WLM and twitter from the single mobile phone. It is not taking a long time, Telkom with their product Flexy chatting was launched with the same feature

It seems that competition on telecommunication business will keep going on with various telecommunication idea and innovation indeed. The winner is they who can catch customer’s needs instead cheap or free tariff

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Ideas of telecommunication which can be implemented by telecommunication companies to win the competition are innovation of features on the mobile phone which do not need much investment. BlackBerry service is actually the best innovation on mobile as it is integrated many application into single mobile phone such as email, chatting and browsing. Another idea which can be implemented is applying several applications on single mobile phone. This mobile phone is similar with BlackBerry service in term of application inside the mobile phone but the different platform. Telecommunication companies can integrate Value Added Service (VAS) with the technology such as BREW or JAVA platforms to generate high innovation of telecommunication on mobile phone.

Integrating BREW or JAVA platform and the Value Added Service (VAS) into single mobile phone with various applications have been implemented by several telecommunication companies in Indonesia such Bakrie Telecom with their new idea of telecommunication which called ESIA ONLINE. The same idea is also implemented by TELKOM. Through this idea of telecommunication which implemented on the single mobile phone, mobile telecommunication subscriber can access into several of telecommunication service such as email, chatting, browsing and facebook features

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The new innovation of VAS service which already introduced by two CDMA telecommunication companies, Bakrie Telecom and Telkom are  a service based on BREW platform which embedded on the bundling mobile phone. A service that related to Islamic content from Bakrie Telecom and Telkom was responded well by their subscribers. Many application related to Islamic can be access by their subscriber from both telecommunication companies such as Islamic ring tone, reading Quaran, Azan reminding, Islamic download content such as wall paper, Islamic speech , Islamic book etc

It was that Bakrie Telecom launched this service few years ago which called ESIA Hidayah than it was followed by Telkom which called Flexi Muslim. Bakrie Telecom believe that as the majority religion in Indonesia, providing attractive telecommunication service from them such as ESIA Hidayah will be responded well by Moslem people. As the result as we can see right now there are millions mobile phones embedded with BREW platform flooded in market. Seeing this opportunity, Telkom offers the same service to their subscribers. Through Flexi Muslim, their subscribers can read Quran, Azan reminding, determining direction of Mecca and download many contents related to Moslem

Now Bakrie Telecom new BREW service product called ESIA ONLINE where there will be many applications there such email chatting, browsing and Facebook. Through the single mobile phone mobile telecommunication subscribers can access many applications. It seems that Telkom will also do the same to provide bundling mobile phone with the same featured on the single mobile phone

Actually this is ideal competition, two telecommunication companies with CDMA platform offering the same service. Subscriber can compare between both and decide which one they will use.

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