Android Phones Update » telecommunication services

New idea in telecommunication marketing strategy

engineer — Sun, 18 Apr 2010 12:41:17 +0000

It was that the pioneer of telecommunication provider will have no significant issue while introducing new telecommunication service; in this case, service from the competitor, as it is the new service and new telecommunication provider. But when your competitors reach up to 10, you should have new idea while introducing telecommunication services to the market. Beside idea on telecommunication and innovation, idea on marketing strategy will lead the successful of the new telecommunication service.

New idea in marketing strategy here mean how telecommunication provider will assign where the best place to introduce the new telecommunication services such as mobile broadband service, value added service (VAS) etc. Assigning the right place to introduce new telecommunication service can drive huge selling at that place, build a good reputation and as the result will drive the significant selling at others place. This new idea in marketing strategy will require several places to launch the new telecommunication service at the same time or gradually. In other word, telecommunication provider does not need to prepare the same service at entire of the cities to build massive service. We know that such marketing strategy require huge cost and no guarantee will have positive response from the market. It will different if telecommunication provider only prepares several cities (2-4 cities) as the priority to introduce new telecommunication service. It will save much investment and have much time to build good reputation on those cities.

It is possible that the same service is already provided by the competitor but with the new idea and innovation you are already embedded on the new telecommunication service, you will have high potential to win the competition.

We can implement this new marketing strategy while introducing mobile broadband service. As you know that it is very expensive to have this service and introducing the service at several cities is make sense especially for the new telecommunication provider. And definitely, new idea and innovation should available on this new marketing strategy instead of cheap tariff

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New idea in revenue sharing: Managed Services (MS)

engineer — Wed, 07 Apr 2010 03:44:53 +0000

To reduce high investment and increase revenue while deploying telecommunication infrastructures, telecommunication providers and manufactures (vendors) build new business strategy which called Manage Service (MS). Previously, telecommunication providers invest much money to build network infrastructures by buying them from manufactures (vendors). As they already spent high investment then they take a long time to get Break Even Point (BEP) about 3-5 years. High investment to build telecommunication infrastructures is not the best idea now days since tight competition on telecommunication business

The new idea to reduce the investment and increase the revenue, Manage Service (MS) is the best idea which can be implemented in current competition. Manage Service (MS) is giving more power to manufactures to design, deploy, operate and maintain network infrastructures meanwhile telecommunication providers will focus on how to sell telecommunication service to mobile subscribers. This kind of telecommunication business strategy will increase revenue for both parties and the best idea to win the competition. The idea of Manage Service (MS) is how to share the responsibility and generating significant revenue for both partiesâ€™ telecommunication providers and manufactures (vendors)

New idea on such telecommunication business drives telecommunication providers to create more idea and innovation of telecommunication services which more reliable. With Manage Service (MS) telecommunication providers can provide the customersâ€™ demand quickly. Telecommunication providers also did not need to worry how they will deploy the new service as the manufactures will support with their new network infrastructures

There are many mechanisms how Manage Service (MS) can be done such as Manufactures (vendor) totally provide the network infrastructures and they are belonging of them. Another scenario is manufactures will deploy and manage the network infrastructures after certainty duration and they got revenue share. After the period is over, they will deliver the network infrastructures to telecommunication providers.

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New idea on bundling mobile phone

engineer — Thu, 01 Apr 2010 04:36:23 +0000

Old idea on bundling mobile phone

It was that mobile phone manufactures and telecommunication providers work by their own selves to create the telecommunication services. Mobile phone manufactures create only various series mobile phone and telecommunication providers create various telecommunication services. Then a new idea to create bundling mobile phone comes where telecommunication provider will insert RUIM card on the mobile phone by injecting. With adding some security those mobile phone will work only with the RUIM card provided by those telecommunication providers. However, due to low security on those mobile phones, we can find many those mobile phones run with others RUIM card

New idea on bundling mobile phone

The new idea on bundling mobile which come lately is more attractive than previous one. This new idea requires more efforts from both mobile phone manufactures and telecommunication providers and one more which called three parties who create application on the mobile phone. This new idea is telecommunication providers create bundling mobile phone which already embedded some application based on application technologies such as BREW or Java. The idea is how to provide many Value Added Service (VAS) services such as email, Yahoo Messenger, Gtalk, MSN, Twitter and Facebook on the single mobile phone. The mobile phone also can do more VAS service such as download contents e.g. ring tone, wallpaper, game and streaming video

Mobile phone manufactures

Telecommunication providers and mobile phone manufactures work cooperate to create such mobile phone high features on the low and middle mobile phone. Low and middle class mobile phone is the key point of this new idea. It means mobile telecommunication subscriber can reduce much money to have low series mobile phone with high features. Some of telecommunications providers and mobile phone manufactures have made a deal to create such idea. Huwaei and Nexian is two manufactures which already released many series of low end mobile phone with high features. They have been engaged to several telecommunication providers in Indonesia to create those new idea such as Bakrie Telecom and Telkom.

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New idea in Messaging (SMS) service: Online chatting

engineer — Fri, 19 Mar 2010 10:32:16 +0000

Messaging (SMS) is one of the telecommunication services which contributing high revenue on telecommunication business beside voice service. Telecommunication companies keep giving new idea and innovation to increase revenue with various tariff and promotion such as free SMS after reload the balance, SMS tariff per character etc. however, telecommunication companies keep trying to give more idea and innovation on messaging (SMS) service

The new idea in Messaging service is online chat by utilizing Value Added Service (VAS). Online chat here work to any mobile phone number which already registered to the application. You can send message to your friends as many as you want and will be not charged as long as you registered to the application. This new idea in Messaging service is similar with SMS service and we can say it can replace the SMS service which limited by total number of character per SMS. More over SMS service is charged per 1 SMS except per character tariff.

This idea will run on the Value Added Service (VAS) which utilizing data service such as CDMA 1x, GPRS, 3G, EVDO and WIMAX. This service is client base server where mobile subscriber needs to have client application which will be installed on the mobile phone. BREW platform is one of the platforms which can be used to accommodate this kind of messaging service.

Online chatting requires subscription process from mobile telecommunication subscribers. Once they have registered, then they need to add others people on the chat tool based on their mobile phone number. You can compare this messaging service such as Yahoo Messenger which needs to add your friend manually if you want to talk. You can only need to add your friends who already submit to this application. Meanwhile the tariff could be weekly base for a mount of money then can do online chatting as much as you want

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Ideas to be implemented in mobile phone

engineer — Tue, 09 Feb 2010 09:54:11 +0000

Telecommunication companies should implement many ideas of telecommunication to win the competition. There are many ideas of telecommunication will be implemented by telecommunication companies while they have high demand on one or more telecommunication services. Upgrading the telecommunication technology to the latest one is actually the best solution but some of telecommunication companies will think many times to implements this idea since it takes much cost. Telecommunication companies with GSM platform can migrate to 3G network to have high speed internet access. CDMA platform also can migrate to EVDO platform to have the same service. However telecommunication companies need to spend much money to invest the infrastructures

Ideas of telecommunication which can be implemented by telecommunication companies to win the competition are innovation of features on the mobile phone which do not need much investment. BlackBerry service is actually the best innovation on mobile as it is integrated many application into single mobile phone such as email, chatting and browsing. Another idea which can be implemented is applying several applications on single mobile phone. This mobile phone is similar with BlackBerry service in term of application inside the mobile phone but the different platform. Telecommunication companies can integrate Value Added Service (VAS) with the technology such as BREW or JAVA platforms to generate high innovation of telecommunication on mobile phone.

Integrating BREW or JAVA platform and the Value Added Service (VAS) into single mobile phone with various applications have been implemented by several telecommunication companies in Indonesia such Bakrie Telecom with their new idea of telecommunication which called ESIA ONLINE. The same idea is also implemented by TELKOM. Through this idea of telecommunication which implemented on the single mobile phone, mobile telecommunication subscriber can access into several of telecommunication service such as email, chatting, browsing and facebook features

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Why telecommunication companies need customer care?

engineer — Fri, 15 Jan 2010 05:01:48 +0000

Each telecommunication company plan to get as many as subscribers through several ideas and innovations of telecommunication services they have been launched. More subscribers they have mean more revenue they will gain but as at the same time more complaints will come to their customer care. There is much kind of methods while Telecommunication Company plans to introduce the ideas and innovation of telecommunications services. Some of them will deploy a sustain network infrastructures to make sure that all sessions from subscribers will be served by their network. Meanwhile some telecommunication companies prefer to introduce the product and service of telecommunication ideas to the market by existing network infrastructures and once they responded well by their mobile telecommunications subscribers they start to deploy massive network infrastructures
The point is how to reduce complaints from subscribers while their product and services of telecommunication ideas has been in the market. Subscribers will keep complaint while they notice that they have poor performance service for long time although have complained before. The root cause of problem could be in many points e.g. three parties which can not be controlled by telecommunication but subscribers will not aware about it all. They only care that the telecommunication service they have been introduced should run well.
Therefore, at the same time, if Telecommunication Company has more subscribers, they will deploy more customer care branch or increasing the people who handling the complaints. Actually customers care has many functions but it refer to complaints handling since subscribers usually will call them once they got a problem. The main functions of customer care are;
1. Subscribers awareness
Usually periodically they will update the new and existing the ideas and innovations of telecommunication service they have to their subscribers so then subscribers will aware and are interested to subscribe, register or join to the new and existing telecommunication services
2. Maintain the subscribers.
This is also periodically action they will take to maintain their subscribers especially to prepaid subscribes which has expired time status and suggest them to top up the balance.
3. Customers satisfaction.
They responsible to give customers satisfaction while they call him to any purpose related to the telecommunication services
4. Survey.
They also can do â€œonline surveyâ€ to get more information from subscribers about their service, pricing etc
5. Complaint handling
Giving an answer the to any complaint coming to them and understand well by their subscribers

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Value Added Service (VAS): steaming video service through mobile phone

engineer — Tue, 29 Dec 2009 06:01:38 +0000

Telecommunication business is giving an optimistic to investor since many innovations that have been created by telecommunication companies. More innovation they made, more investor will come to support new innovation of telecommunication services. The new trend of telecommunication business is innovation on Value Added Service (VAS) which allows telecommunication to customize the service anytime and take no long time to be ready in production. The Value Added Service (VAS) which will be popular in the short time is video streaming to monitor traffic on the street than can be accessed through mobile phone. Traffic information is really needed by many people to indicate whether they choose the right way to go home or come to office.
To have Value Added Service (VAS) that accommodate traffic information via streaming video, telecommunication companies should install many cameras at the strategic place to monitor the traffic for 24 hours and especially when people come and go to office time. With this scenario, telecommunication companies will produce a lot of video/film every day. Therefore they need to look for a three party partner who has high quality film transfer to make sure that the film/video ready to be transferred to the application server and can be accessed by subscriber through their mobile phone in case subscriber need to access the history traffic. The partner should capable to transfer file to DVD or any others formats than telecommunication companies can run them any time for many purposes such generating traffic statistic and security issue if any request from police department etc. Transferring file or film to DVD format is needed while they have huge video file they will generate everyday and sometime they need it for particular purpose than they can save the film/video with high quality and save it
Value Added Service (VAS) with streaming video service as the main product is also require many support system to make sure that the service is running well every time. They are high server capability to run streaming video, reliable application to handled many hits from subscriber at the same time and RF capacity. Technically Value Added Service (VAS) with streaming video as the main product is very interesting and really good idea. Traffic monitoring is one idea that telecommunication can introduce to their subscribers and there will be more products in this service. However there is a critical issue as well while telecommunication companies plan to introduce Value Added Service (VAS) with streaming mobile service. The issue is on mobile phone that requires high capability. It means subscriber needs to spent much money to buy it

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Cheap tariff strategy in Indonesia

engineer — Fri, 27 Nov 2009 16:57:26 +0000

There are some reasons why telecommunication companies in Indonesia campaign cheap tariff to any telecommunication services they offered to the mobile telecommunication subscribers. Telecommunication companies used to applied cheap tariff to the prepaid phone number instead of postpaid phone number. The first reason, there are some new telecommunication companies which offered cheap tariff while they promote their new product and service. The second poor innovation of telecommunication services and as the result some of telecommunication companies rely on cheap tariff while mobile telecommunication subscribers made a session on basic telecommunication services either call, SMS or accessing internet through broadband internet service or CDMA 1x 2000

Once new telecommunication companies in Indonesia launched and offered cheap tariff to the call, SMS and wireless internet than the existing telecommunication companies will do the same few days later. Actually it is legal to offer cheap tariff to achieve as many as mobile telecommunication subscribers but telecommunication companies should give high performance of telecommunication service other wise the new mobile telecommunication companies will leave them and migrate to another telecommunication companies once their balance on prepaid phone number is zero due to they disappoint with the quality of telecommunication network.

Telecommunication companies should consider two things while they plan to promote cheap tariff to their new or existing telecommunication product and service. The first thing, the cost they should pay to lease several frequency channels for their license to the government as the telecommunication regulator.

As you know that telecommunication companies with GSM or CDMA platforms and mobile wireless access license should pay the frequency they have been leased more expensive than telecommunication with GSM or CDMA platforms and fixed wireless access license. Telecommunication regulator (government) is also giving lowest level tariff they should charge to their mobile telecommunication subscriber. Telecommunication companies with mobile wireless access license has higher tariff rather than fixed wireless access license. The second is the cost they have spent to invest the telecommunication infrastructures. Telecommunication companies should consider the investment they already spent while they plan to give cheap tariff to their mobile telecommunication subscribers. Telecommunication companies which has Manage Service (MS) with the vendor should be no issue while they plan to campaign cheap tariff strategy but not for telecommunication companies who already spend much money to invest the telecommunication infrastructures.

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Facebook features on low and middle end mobile phones

engineer — Wed, 25 Nov 2009 10:42:03 +0000

What will happen if telecommunication companies could provide FacebookÂ feature on low and middle mobile phones.Â Is it possible to provide low and middle end mobile phones which absolutely cheap but has Facebook feature? You know that, there will be so many mobile telecommunication subscribers will apply to get one or more this mobile phones. The first, talking about Facebook, any telecommunication companies should aware abouthigh demand on mobile phone with Facebook as the feature. Facebook is becoming a new lifestyle now days and there will be million Facebook users will submit to get one or more mobile phones once telecommunication companies able to provide it with Facebook features.

The second things, telecommunication companies should provide low and middle end mobile phones to gain as many as new mobile telecommunication subscriber who addicted to Facebook. It is needed high end mobile phone to support Facebook and too expensive to get one such as BlackBerry and mobile phone which support Java application. It is a challenge for telecommunication companies to provide low and middle mobile phone with support Facebook feature but cheap.

The answer is, it is possible for any telecommunication companies to provide cheap mobile but high features such Facebook. Telecommunication companies should enable BREW platform on the mobile phone and install several telecommunication infrastructures to support it. And the result, as you can see right now, Bakrie Telecom, telecommunication company with CDMA platform succeed to launch ESIA Facebook, low and middle mobile phone but cheap. BREW platform is giving high possibility to create many telecommunication services and embedded on the cheap mobile phones.

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Huawei network platform in Indonesia

engineer — Sat, 21 Nov 2009 14:47:54 +0000

Few years ago, at the first introduction of telecommunication industry, Europe network platform dominated almost the entire of telecommunication companies in Indonesia. Telecommunication infrastructure is the key point while telecommunication companies plan to launch telecommunication services. Europe network platform is the first choice while telecommunication companies decide to deploy telecommunication infrastructures. The second option is USA network platform but it was only 1 â€“2 telecommunication companies which utilized USA network platform. Europe network platform such as Nokia, Siemens, Ericsson, Alcatel was installed at each of telecommunication companies with GSM platform such as Telkomsel, XL, and Indosat. The main reason is Europe network platform was established early even though it was very expensive

Global financial crises are giving new opportunity to Asian network platform such as Huawei, Samsung and NEC to play more roles and compete with Europe network platform. Cheaper investment is the main campaign they will introduce to each telecommunication companies. As the result we can find Huawei network platform dominate in Asia market including Indonesia right now. Huawei network platform is installed at almost telecommunication companies in Indonesia either partial or entire of telecommunication infrastructures

Telecommunication infrastructures which replaced by Huawei network platform are including the entire of core telecommunication system such as Mobile Switching Centre (MSC), Home Local Register (HLR, Base Station Controller (BSC), Base Transceiver Station (BTS), Short Messaging Service Centre (SMSC), Intelligent Network (IN) and transmission system such as Synchronous Digital Hierarchy (SDH), radio microwave and optical fiber network. In fact, data communication infrastructures such as router and catalyst, they also provided and replace traditional platform which already established such as Cisco and Juniper. Huawei network platform is installed more rather others Asian network platform such as NEC, Samsung and ZTE. High appreciate to Huawei network platform which able to dominate in Indonesia market

Still on Huawei platform, Huawei is also starting to provide cheap mobile phone to the Indonesian market. To introduce mobile phone product, Huawei cooperate with telecommunication companies to provide bundling mobile phone and embedded with many features such as BREW platform. Bakrie Telecom and Huawei have implemented this cooperation to provide bundling mobile phone such as Huawei C260x series, Huawei C280x and Huawei C510x which embedded with BREW platform