The merger will gain many benefits for both Bakrie Telecom and Telkom. We know that Bakrie Telecom is one of the telecommunication company in Indonesia which always presenting new fresh idea and innovation to the market. Bakrie Telecom has disruptive idea to any telecommunication service they create and as the result, we can find many telecommunication ideas and innovation from Bakrie Telecom in the market and responded well by market such as Value Added Service (VAS) on HP ONLINE, HP MUSIC, HP CONNECT etc which integrate famous social network such as Facebook, twitter and messaging tool (Yahoo messenger, Gtalk, WLM) into single low mobile phone

Meanwhile Telkom is the Telecommunication Company which has wide telecommunication infrastructures spread and covered many areas, rural and urban once. Telkom has strong fundamental of telecommunication infrastructures and the thing that Bakrie Telecom did not have. This situation can be utilized by both Bakrie Telecom and Telkom to have high innovation and supported by reliable network. The merger will be a good decision for both telecommunication companies

More over, right now there are more than 10 telecommunication companies in Indonesia and they should have high innovation and strong network to win the competition instead of cheap tariff to any telecommunication service they deploy

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Merger on telecommunication business could be done as long as two or more telecommunication companies have a same business strategy and to strengthen each other. Two or more telecommunication companies who plan to get merger should have the same vision on telecommunication business. And definitely they should have the same network platform such having the same network e.g. CDMA or GSM platforms.

The new idea while they are getting merger is to expand the telecommunication service which already they deployed to the market. For example a telecommunication company who has a fix wireless access license, the smart idea is while they merge with a telecommunication company with mobile wireless access license. A telecommunication company with CDMA platform, to strengthen business position in the market, would be more effective if they merge to the telecommunication company with the same network platform.

The next step while they have merged is creating new telecommunication service with more reliable and high performance. For example, if previously there are more than five telecommunication companies offered mobile broadband service which have low performance, now they can create new mobile broadband service with more valuable. It was they charged so expensive to make calls to different network due to high cost of network interconnection, now they can reduce it since fewer telecommunication companies run the business

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New music idea in Telecom with Direct Music Download (DMD) platform is different with the current music service such as Ring Back Tone (RBT) and true tone. RBT and true tone is only required a part of the song and make it as the background music while make a call or receiving. This new music idea is content music service which allowing mobile subscriber to download the full track song.

Direct Music Download (DMD) as the new music idea in telecom requires many three parties to involve in this service. The three parties is still much the same with Ring Back Tone (RBT) service such as Content Provider (CP) and music label companies. Meanwhile on the Direct Music Download (DMD) platform, telecommunication companies need to cooperate with the developer which can provide the application

While using this new music idea, mobile telecommunication subscriber can play the songs which already have permitted by music label companies on the certainty mobile. Actually subscriber rents some song for certainty duration with a mount of price. It means after the duration time is over, the song will be erased from the mobile phone. The songs will remain there if they extend the service.

This music idea in telecom is new service with new platform called Direct Music Download (DMD) and giving many benefits to each three parties involved. Music label companies will have a new way how to promote the music album and guarantee them from piracy

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The latest telecommunication business in Indonesia

Telecommunication service which embedded with many features on the bundling mobile phone is the most favorite service which being promoted by Indonesia telecommunication provider lately. Basically the service is integrating between applications service such as email, yahoo messenger, facebook, twitter, gtalk, WLM on the single mobile phone. Some of telecommunication providers are integrating those services on the single mobile which embedded with BREW platform and some of them are enriching the features on BlackBerry service. Competition on this telecommunication business is very tight. Almost all telecommunication providers is providing the same ideas on the telecommunication service

Telecommunication Ideas: Bakrie Telecom vs Telkom

The latest competition on ideas of VAS service is competition between Bakrie Telecom and Telkom. The new telecommunication idea has just been launched by Bakrie Telecom is ESIA ONLINE which allowing mobile subscriber to access email, yahoo messenger, gtalk, WLM and twitter from the single mobile phone. It is not taking a long time, Telkom with their product Flexy chatting was launched with the same feature

It seems that competition on telecommunication business will keep going on with various telecommunication idea and innovation indeed. The winner is they who can catch customer’s needs instead cheap or free tariff

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Tight competition on telecommunication business made all the telecommunication companies to make some innovation on the telecommunication service. This innovation is including how they will invest the telecommunication network. Revenue sharing is the best option to reduce high investment while deploying new telecommunication service or expand the existing telecommunication service. Revenue sharing in telecommunication business is giving much benefit to the three parties which involved to the telecommunication services.

Revenue sharing schema

Telecommunication companies will involve one or two parties to have revenue sharing while they plan to launch telecommunication service. It is depending on the agreement, to percentage of revenue sharing cold be different to each three parties. Some of telecommunication service requires the infrastructure provided by telecommunication companies and some by three parties. So there will be different schema of revenue sharing for each telecommunication service. Telecommunication companies used to higher revenue sharing rather three parties and it could more than 50% of revenue

Revenue sharing case

The sample of revenue sharing which used to happen on the telecommunication business is Ring Back Tone (RBT) service. RBT service will run if telecommunication companies cooperate with the music label which provides the music content.  Three parties in this case music label will earn revenue sharing once mobile telecommunication subscriber subscribes to the RBT service for a month or a week. It sharing schema could be 40% : 60% for telecommunication companies or 30% : 70% for the telecommunication companies

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If you have more than ten of competitors on your telecommunication business, what you can do? By ideally, you should have unlimited budget to a lot of things such as continuously promoting your telecommunication service, expanding telecommunication network in everywhere, upgrading to the latest of telecommunication technology and acquisition small telecommunication companies. Unfortunately, doing all of them is an imagination. What we can do is continuously making new innovation on telecommunication service to be a winner event though you are a small telecommunication company

Innovation on voice service

Innovation on voice service should be done to give more valuable and attractive voice service as the primary service on telecommunication business. Innovation on voice service could be free of charged to make calls to local destination, free of charged to make calls to the same network. Giving a free call to any destination to make calls to anywhere while top up balance and giving a talk time while receiving a call from the competitor of telecommunication companies etc

Innovation on SMS service

Innovation on SMS services could be giving a mount of free SMS per day, giving a mount of SMS after top up balance, SMS tariff per character, unlimited SMS package, free of charge to send SMS to the same network etc

Innovation on Data Service

Innovation on data service here is innovation on mobile internet service such as CDMA 1x, GPRS, 3G and EVDO services. Innovation on data service could be giving a mount of bytes traffic per day, free of charged to browse to certainty sites, giving a discount while accessing internet during weekend etc

Innovation on Value Added Service (VAS)

Innovation on Value Added Service (VAS) is always presenting new fresh idea and definitely attractive service. Innovation of Value Added Service (VAS) could be applications on single mobile phone with integrating BREW platform, Facebook feature on low end mobile phone, download content service etc

More innovation on telecommunication service especially Value Added Service (VAS) definitely will generate significant mobile telecommunication subscribers and revenue

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ESIA ONLINE is bundling mobile phone which inserted many Value Added Service (VAS) on the single mobile phone. ESIA ONLINE is new telecommunication idea from Bakrie Telecom to provide push mail service which we can find on the BlackBerry service. The new service on the ESIA ONLINE mobile phone is push mail service. This is the same service like in BlackBerry Service. ESIA ONLINE allows mobile telecommunication subscriber to create several email account, download email, read email and response email. ESIA ONLINE is qwerty mobile phone that means mobile telecommunication subscribers especially Bakrie Telecom subscribers will have new experience to use qwerty mobile phone like a BlackBerry mobile phone

With many high level applications such as push mail, Facebook, chatting tool e.g. yahoo messenger, Gtalk, WLM on the single mobile phone, ESIA ONLINE is similar with the BlackBerry service. The different is that mobile telecommunication subscriber is only can access one application per session. It means if you can not access to Facebook and chatting through yahoo messenger at the same time

ESIA ONLINE is qwerty mobile. This is new innovation from Bakrie Telecom to provide qwerty mobile phone. As you know that right now qwerty mobile phone is having high demand since BlackBerry service launched to the market

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ESIA Facebook is the new innovation and telecommunication ideas of telecommunication service provided by Bakrie Telecom to enrich their Value Added Service (VAS) they have been offering earlier. Bakrie Telecom gives high attention to the Facebook users in Indonesia and potential revenue will they reach once they introduce Facebook service to their mobile telecommunication subscribers as one of their innovation and telecommunication ideas. It should definitely different with current Facebook service which offered by others telecommunication companies such as Telkomsel, XL, Indosat, Three, Smart Telecom etc where they offered Facebook service on the BlackBerry service or high end bundling mobile phone as part of their telecommunication ideas . Facebook users who reach millions should spend much money to have BlackBerry Service or high end bundling mobile phone. BlackBerry service is very expensive to any types and mobile telecommunication subscribers especially from low and middle classes will think many times to spend about Rp 3 million to buy one BlackBerry. Meanwhile, high end bundling mobile phone which support Facebook service seems still too expensive, it is about one million rupiah for one bundling mobile phone. BlackBerry is a good telecommunication idea but it is too expensive for common mobile telecommunication subscriber

Bakrie Telecom realizes high potential revenue on Facebook service when they can provide low and middle bundling mobile phone service. Bundling mobile phone which support Facebook service is a great telecommunication ideas.The result, Bakrie Telecom introduces ESIA Facebook where mobile telecommunication subscriber will be able to update the status, commenting on friends’ status, seeing all his friends etc. ESIA Facebook is really attractive since it is really cheap compared to BlackBerry and high end mobile phone provided by existing telecommunication companies. Mobile telecommunication subscribers need only to spend about Rp 300 thousand to Rp 500 thousand to get one low and middle bundling mobile phone with Facebook as one of services available inside. ESIA Facebook is part of Bakrie Telecom’s Value Added Service (VAS) where they run under BREW platform. With ESIA Facebook, subscribers will be allow to access several application provided by BREW application embedded on the mobile phone client

Facebook is the most attractive social network right now. Almost every one are having facebook account for many purpose such reminding the past, gathering the old friends, updating the current status to let his friends know, putting the old and new photograph etc.

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Unlimited packages for VAS service here means that mobile telecommunication subscriber will be permitted to access the telecommunication service with unlimited volume. Mobile telecommunication subscriber will still be able to access many features available on VAS service during certainty period after they pay one time at the first transaction. An unlimited package for VAS service is also called subscription packages. Mobile telecommunication subscriber pay to subscribe for certainty period and during this period subscriber permit to access many features available on this package. We can find unlimited packages for VAS service on the BREW service offered by Bakrie Telecom as the telecommunication with CDMA platform. On the BREW services, subscriber can access many features available on the bundling mobile phone such as ESIA HIDAYAH, ESIA MUSIC, and ESIA GAYAKU at any time they want with no more charge after they subscribe at the first time. Those period could be once a week and will be extend automatically etc. Subscribers will no more permits to access to those features once the subscription period is over. To have more traffic, subscriber should extend the VAS service or re-submit the subscription

Unlimited packages for VAS service is giving more benefit to the telecommunication companies since the can charge regularly to their subscribers and give more attractive feature available on bundling mobile phone. Meanwhile for mobile telecommunication subscribers, they can get many features and access them anytime they want with no worry they will be charged again

Performance of telecommunication service can be determined by how many calls come to customer service desk for many purpose. Percentage of calls from mobile telecommunication subscriber will describe how the performance of telecommunication service. There are many reasons why mobile telecommunication subscriber calls to customer service such as asking about the new product and service, billing information, technical procedure and complaints. If percentage of complaint which come to customer service is quite high than telecommunication companies have poor of telecommunication service and vice versa

Most of cases while mobile telecommunication subscriber make a call to customer service, they will be responded by answer machine (IVR: Interact Voice Response), busy tone, can not be reached, take a long answer (waiting for so long) and unsatisfied response from the agent. In the simple word, we can not get satisfied answer while we do complaint or ask many things about telecommunication service.

The new idea according to the customer service is providing premium service to the mobile telecommunication subscriber while they make a call to customer service. Telecommunication Company will assign certainty tariff while they ask something, complaint etc. Customer Service with premium service will guarantee that each call come to them will be responded quickly since it will be answered directly by customer service agent. Customer Service with Premium Service is also served by agent who understand much about each of telecommunication service

I think mobile telecommunication subscribers will not mind to pay while they make a call to Customer Service with Premium Service as long as they get satisfaction. Actually, in this case, telecommunication companies still have traditional customer service which responded by Interact Voice Response (IVR), take a long time to get solution etc. Customer Service with Premium Service is a kind of new telecommunication service which provide nee experience for the mobile telecommunication subscribers while they make a call to the customer service

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