Currently Shinta is a student of Education University of Indonesia (UPI) and Jojo is a student of Pasundan University (Unpas) Bandung. Both Shinta and Jojo will have more blessing since Telecommunication Company and vendor like Telkom Flexy and Nokia are interested to make as endorser to their new telecommunication product called FlexiNet

Facebook fever in Indonesia leads people to express their selves. Shinta and Jojo is one of facebook users who express their selves by uploading lip-sync of Keong Racun on youtube. Moreover, cheap internet tariff and massive promotion from telecommunication companies drive many people to keep connected and make more relationship with each other through facebook. Through Blackberry service, people can update their status every time on facebook as telecommunication companies give cheap tariff to facebook service and more low end mobile phone which support this application

In the beginning, Shinta and Jojo want to let their friend on facebook know that they have new lip-sync of Keong Racun by uploading this video on youtube. However they got more blessing, million people love their video and become the most viewed video on youtube and also the hottest trending topic on twitter

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Telkomsel Blackberry bus is mobile service centre which dedicated for Telkomsel blackberry subscribers. Telkomsel blackberry bus is mobile service centre will educate Telkomsel blackberry subscriber and service centre to any complaints that they find during on the event. Telkomsel blackberry bus also can do live demo and provide much information about Telkomsel Blackberry product. Telkomsel Blackberry bus is additional service centre provided by Telkomsel beside 24/7 service centre which we can reach them by phone

Telkomsel is giving many Blackberry services to their subscribers. Blackberry subscribers can choose which the best packages suit for their need and definitely they have competitive tariff. Telkomsel Blackberry packages that they can choose are BES (BlackBerry Enterprise Solution) packages which is dedicated for corporate subscribers, BIS (BlackBerry Internet Service) packages which is dedicated for Telkomsel subscribers. Some features available of BIS packages are push mail , internet browsing, instant messaging (BlackBerry Messenger/BBM, Yahoo! Messenger, Google Talk, Windows Live Messenger, etc) and Social networking (Facebook, Twitter, MySpace, Flickr etc). The third Telkomsel blackberry package is Blackberry unlimited packages. There are two Blackberry unlimited packages: Lifestyle and Business packages

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Twitter is becoming more popular social network beside Facebook since simple, attractive and can be access from the mobile phone quickly and smoothly. More over, mobile telecommunication companies provide various low and middle mobile phones which support BREW platform. These low and middle mobile phones which inserted Value Added Service (VAS) allow mobile subscribers to access some high features such as facebook, twitter, yahoo messenger, gtalk and email. With BREW technology which injected on these low and middle mobile phones, mobile telecommunication companies can campaign such Value Added Service (VAS) with low cost tariff.

If you are an actress or entertainment like Luna Maya, Ariel Peterpan or Cut Tari, you must have many followers and friends either on facebook, twitter, yahoo messenger, Gtalk or others social network and chatting tools. As the result while you blast your new status on your account, many responses will come to your account. Their follower and friends could be from any where and any people. They could be from teenager, student, housewife etc. Luna Maya and Ariel Peterpan follower is not exclusive belonging to actress or entertainment only but they who has such low and middle mobile phones can be their follower. They can do many things through this mobile phone since mobile telecommunication companies offer cheap price to such mobile phone

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The firs idea and action they should take is launch the service immediately once you notice all of your competitors already run such service. Telecommunication Company should launch mobile broadband service immediately once you know that your mobile broadband subscribers suffer on current wireless internet service. Faster to launch mobile broadband service in such condition is better to maintain your wireless internet service subscribers, increasing more subscribers and compete with other telecommunication companies which already launch earlier.

Telecommunication companies can provide many ideas on mobile broadband service either learning from the existing provider or referring your subscribers requirements. But again they should launch the service immediately to avoid lack of the bandwidth and more subscribers’ complaints. The idea on mobile broadband service could be on the packages such on the current mobile broadband provider but more interested. The idea could also on the charging mechanism that should be reasonable. But the more important thing is they should have reliable network to prove they have better service than others one

To launch mobile broadband service immediately, definitely telecommunication companies should prepare the mobile broadband network perfectly. More often, to provide mobile broadband service, telecommunication companies upgrade current network infrastructures to the next generation. For example CDMA platform will upgrade to EVDO and so on. By this scenario, it is possible to implement idea on mobile broadband service to launch the service faster.

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The problem comes to facebook it self when huge traffic hit the facebook server. The first thing that happens is people get slower while accessing facebook especially through mobile phone. As the result, mobile providers which having facebook application is getting more complaints from subscribers even though the problem comes from facebook it self. To reduce the connectivity issue especially on the mobile subscriber, facebook finally released its new mobile site which located at 0.facebook.com. It believed that it will be more rapid and cost-effective. This new mobile site Facebook has been available in more than 50 mobile operators in 45 different countries.
“When using the mobile internet, people around the world face two major challenges. Access to the slow and confusing fee request,” said a spokeswoman for Facebook, as quoted from the Business Journal, Thursday (20/05/2010).
“We have designed 0.facebook.com to help solve the two obstacles earlier. We hope that more people are accessing Facebook, via Internet and mobile,” he added.
With 0.facebook.com, users can update their status, to comment on a post, send and reply to messages or write on Wall their friends, like m.facebook.com.

This launch definitely will be anticipated by mobile telecommunication companies especially they who provide facebook application to give more innovation on their service.

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Mobile telecommunication companies should create many ideas to reduce this complaint. The idea which they can do is doing more and more pre-test at several service area to make sure that the service is running while integrate with many network platforms such as various BSC, BTS and PDSN. The second idea they can do is giving free of charge to mobile subscribers to indicate whether Facebook application has stable connection on different service area, various Radio Frequency (RF) network, and time accessing. The idea to give free of charge can be followed up by getting feedback from mobile telecommunication subscriber to share their experience and suggestion.

Another idea can be done to reduce more complaints on Value Added Service (VAS) especially Facebook application is by providing more and more alternative similar services. Telecommunication companies can create more social network such as twitter, Linkedin, Identi.ca, Friendsters, my space or the new idea as has been created by Google called Google buzz to the same mobile phone. This idea will give more alternatives for mobile telecommunication subscriber especially when connection to Facebook is getting down or unstable. More alternatives will reduce more complaints that will come to the customer service

More ideas and innovation on Value Added Service (VAS) still need to be utilized such as Facebook application. However by creating this idea, telecommunication companies should consider the ways how to reduce more complaints that may come from this service

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Merger on telecommunication business could be done as long as two or more telecommunication companies have a same business strategy and to strengthen each other. Two or more telecommunication companies who plan to get merger should have the same vision on telecommunication business. And definitely they should have the same network platform such having the same network e.g. CDMA or GSM platforms.

The new idea while they are getting merger is to expand the telecommunication service which already they deployed to the market. For example a telecommunication company who has a fix wireless access license, the smart idea is while they merge with a telecommunication company with mobile wireless access license. A telecommunication company with CDMA platform, to strengthen business position in the market, would be more effective if they merge to the telecommunication company with the same network platform.

The next step while they have merged is creating new telecommunication service with more reliable and high performance. For example, if previously there are more than five telecommunication companies offered mobile broadband service which have low performance, now they can create new mobile broadband service with more valuable. It was they charged so expensive to make calls to different network due to high cost of network interconnection, now they can reduce it since fewer telecommunication companies run the business

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The new idea in Messaging service is online chat by utilizing Value Added Service (VAS). Online chat here work to any mobile phone number which already registered to the application. You can send message to your friends as many as you want and will be not charged as long as you registered to the application. This new idea in Messaging service is similar with SMS service and we can say it can replace the SMS service which limited by total number of character per SMS. More over SMS service is charged per 1 SMS except per character tariff.

This idea will run on the Value Added Service (VAS) which utilizing data service such as CDMA 1x, GPRS, 3G, EVDO and WIMAX. This service is client base server where mobile subscriber needs to have client application which will be installed on the mobile phone. BREW platform is one of the platforms which can be used to accommodate this kind of messaging service.

Online chatting requires subscription process from mobile telecommunication subscribers. Once they have registered, then they need to add others people on the chat tool based on their mobile phone number. You can compare this messaging service such as Yahoo Messenger which needs to add your friend manually if you want to talk. You can only need to add your friends who already submit to this application. Meanwhile the tariff could be weekly base for a mount of money then can do online chatting as much as you want

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Integrated service is combination between SMS, Voice and Data service and put them into single new Value Added Service.  The new ideal of Value Added Service (VAS) has many services and application instead of text bases. The content of the new VAS such as Ring Back Tone (RBT), download content, application subscription base and internet service. More over, new idea on VAS service will be integrated the entire of service into single mobile phone (bundling mobile phone)

The characteristic of new VAS service above encourages telecommunication provider to create the new VAS service with high innovation. Another characteristic of new VAS service is integrated the application into single platform such as BREW and JAVA platform. The sample of integrated service which can find on the new VAS service is various services on the single mobile phone such as Facebook, Yahoo Messenger, Gtalk, Email, WLM and twitter. You can see that right now telecommunication provider will go to such service while they plan to launch Value Added Service (VAS) either bundling on the mobile phone or single service

The new idea of Value Added service (VAS) which integrating various services into single mobile phone produce significant traffic on each telecommunication companies especially internet traffic to access Facebook and chatting tool such as Yahoo Messenger. This is reasonable since as you can find right now, facebook fever is occurred everywhere in around the world including mobile telecommunication subscriber. Facebook application drives huge internet traffic on each telecommunication companies but with significant revenue

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High demand on mobile broadband service encourages telecommunication companies in Indonesia to give the best and valuable service to the market. Some of them start migrating current technology to support mobile broadband service such as EVDO Rev A, EVDO Rev B and WIMAX platforms. This evolution on mobile broadband technology gives more options for the mobile telecommunication subscribers to choose the best one. Competition on mobile broadband market in Indonesia then become so interesting and the only eligible mobile broadband service will be responded by mobile telecommunication subscribers

Mobile broadband provider

There are several telecommunication companies in Indonesia which already offered mobile broadband service either 3G or EVDO platform to the Indonesia market with various services. Telkomsel, Indosat and XL came earlier with 3G platform. 3G platform can offer high speed internet access up to 2,7 Mbps with some conditions. Telkomsel, Indosat and XL offer various packages to the market while offering mobile broadband service. Telkomsel with Telkom Flash is offering monthly packages with affordable tariff. Telkom flash is also offering service packages to allow mobile telecommunication subscriber to select which application service they like to subscribe. Actually Indosat and XL are doing the similar ways. Indosat and XL are offering monthly and service packages with affordable price to the mobile telecommunication subscribers in Indonesia market

Smart Telecom is the only one CDMA platform in Indonesia which offering mobile broadband to the market with EVDO platform. In fact, Smart Telecom is the only one telecommunication companies in the world which already implemented EVDO Rev B. EVDO Rev B can reach maximum speed up to 9,3 Mbps with some conditions. Smart telecom is the new competitor for the existing mobile broadband provider in Indonesia market. Smart Telecom is also offering monthly packages with competitive price to the mobile telecommunication subscribers

Mobile broadband market in Indonesia will be soon more competitive once telecommunication companies such as Bakrie Telecom launch mobile broadband service with EVDO platform

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