It was that mobile phone manufactures and telecommunication providers work by their own selves to create the telecommunication services. Mobile phone manufactures create only various series mobile phone and telecommunication providers create various telecommunication services. Then a new idea to create bundling mobile phone comes where telecommunication provider will insert RUIM card on the mobile phone by injecting. With adding some security those mobile phone will work only with the RUIM card provided by those telecommunication providers. However, due to low security on those mobile phones, we can find many those mobile phones run with others RUIM card

New idea on bundling mobile phone

The new idea on bundling mobile which come lately is more attractive than previous one. This new idea requires more efforts from both mobile phone manufactures and telecommunication providers and one more which called three parties who create application on the mobile phone. This new idea is telecommunication providers create bundling mobile phone which already embedded some application based on application technologies such as BREW or Java. The idea is how to provide many Value Added Service (VAS) services such as email, Yahoo Messenger, Gtalk, MSN, Twitter and Facebook on the single mobile phone. The mobile phone also can do more VAS service such as download contents e.g. ring tone, wallpaper, game and streaming video

Mobile phone manufactures

Telecommunication providers and mobile phone manufactures work cooperate to create such mobile phone high features on the low and middle mobile phone. Low and middle class mobile phone is the key point of this new idea. It means mobile telecommunication subscriber can reduce much money to have low series mobile phone with high features. Some of telecommunications providers and mobile phone manufactures have made a deal to create such idea. Huwaei and Nexian is two manufactures which already released many series of low end mobile phone with high features. They have been engaged to several telecommunication providers in Indonesia to create those new idea such as Bakrie Telecom and Telkom.

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The new innovation of VAS service which already introduced by two CDMA telecommunication companies, Bakrie Telecom and Telkom are  a service based on BREW platform which embedded on the bundling mobile phone. A service that related to Islamic content from Bakrie Telecom and Telkom was responded well by their subscribers. Many application related to Islamic can be access by their subscriber from both telecommunication companies such as Islamic ring tone, reading Quaran, Azan reminding, Islamic download content such as wall paper, Islamic speech , Islamic book etc

It was that Bakrie Telecom launched this service few years ago which called ESIA Hidayah than it was followed by Telkom which called Flexi Muslim. Bakrie Telecom believe that as the majority religion in Indonesia, providing attractive telecommunication service from them such as ESIA Hidayah will be responded well by Moslem people. As the result as we can see right now there are millions mobile phones embedded with BREW platform flooded in market. Seeing this opportunity, Telkom offers the same service to their subscribers. Through Flexi Muslim, their subscribers can read Quran, Azan reminding, determining direction of Mecca and download many contents related to Moslem

Now Bakrie Telecom new BREW service product called ESIA ONLINE where there will be many applications there such email chatting, browsing and Facebook. Through the single mobile phone mobile telecommunication subscribers can access many applications. It seems that Telkom will also do the same to provide bundling mobile phone with the same featured on the single mobile phone

Actually this is ideal competition, two telecommunication companies with CDMA platform offering the same service. Subscriber can compare between both and decide which one they will use.

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Ring Back Tone (RBT) business is high profit business to each parties involved to this business since with attractive service they can give, there will be millions subscribers will submit to this service. Ring Back Tone (RBT) business involves several parties such telecommunication companies, Music Label and Content Provider (CP). They have their own role to run Ring Back Tone (RBT) service. Telecommunication companies provide the telecommunication infrastructures and existing subscribers, Content Provider (CP) responsible to provide contents and application service which will be integrated to telecommunication system belong to telecommunication companies. Meanwhile Music Label is the owner and copy right of each songs will be played on mobile phone subscribers

Ring Back Tone (RBT) Business is giving higher profit to the telecommunication companies rather than others parties involve to this service (Music Label and Content Provider). This is why Ring Back Tone (RBT) service will be one of priority service for old telecommunication companies or new one. It can predict that almost 50% of their telecommunication subscriber will subscribe to the Ring Back Tone (RBT) service. Suppose Telecommunication Company has 10 millions mobile telecommunication subscribers. It means at least 5 millions will register to Ring Back Tone (RBT) service. For your information that a half of revenue per subscriber (50%) will belong to telecommunication company and the rest will be divided between Music Label and Content Provider. Suppose per song, Telecommunication Company will charge Rp 10.000 for one month subscription and if there are 10 millions mobile telecommunication subscribers register to to Ring Back Tone (RBT) service, you can imagine how much revenue they will achieve

That is why almost each of telecommunication companies will have to Ring Back Tone (RBT) service to enrich their telecommunication services

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