Currently Shinta is a student of Education University of Indonesia (UPI) and Jojo is a student of Pasundan University (Unpas) Bandung. Both Shinta and Jojo will have more blessing since Telecommunication Company and vendor like Telkom Flexy and Nokia are interested to make as endorser to their new telecommunication product called FlexiNet

Facebook fever in Indonesia leads people to express their selves. Shinta and Jojo is one of facebook users who express their selves by uploading lip-sync of Keong Racun on youtube. Moreover, cheap internet tariff and massive promotion from telecommunication companies drive many people to keep connected and make more relationship with each other through facebook. Through Blackberry service, people can update their status every time on facebook as telecommunication companies give cheap tariff to facebook service and more low end mobile phone which support this application

In the beginning, Shinta and Jojo want to let their friend on facebook know that they have new lip-sync of Keong Racun by uploading this video on youtube. However they got more blessing, million people love their video and become the most viewed video on youtube and also the hottest trending topic on twitter

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Telkomsel Blackberry bus is mobile service centre which dedicated for Telkomsel blackberry subscribers. Telkomsel blackberry bus is mobile service centre will educate Telkomsel blackberry subscriber and service centre to any complaints that they find during on the event. Telkomsel blackberry bus also can do live demo and provide much information about Telkomsel Blackberry product. Telkomsel Blackberry bus is additional service centre provided by Telkomsel beside 24/7 service centre which we can reach them by phone

Telkomsel is giving many Blackberry services to their subscribers. Blackberry subscribers can choose which the best packages suit for their need and definitely they have competitive tariff. Telkomsel Blackberry packages that they can choose are BES (BlackBerry Enterprise Solution) packages which is dedicated for corporate subscribers, BIS (BlackBerry Internet Service) packages which is dedicated for Telkomsel subscribers. Some features available of BIS packages are push mail , internet browsing, instant messaging (BlackBerry Messenger/BBM, Yahoo! Messenger, Google Talk, Windows Live Messenger, etc) and Social networking (Facebook, Twitter, MySpace, Flickr etc). The third Telkomsel blackberry package is Blackberry unlimited packages. There are two Blackberry unlimited packages: Lifestyle and Business packages

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WIMAX is one of 4G network which will be used by many providers in Indonesia in the next few years. Actually several have been chosen to provide WIMAX service such as Berca Hardaya Perkasa, Indosat Multi Media, Interlinux etc. First Media with Sitra WIMAX is the first WMAX provider which ready to serve mobile broadband users in Indonesia.

To have high usage on WIMAX service, First Media understand well how to provide such serve to mobile broadband subscribers. First Media has prepared many innovation and ideas on their Sitra WIMAX so they can compete with current mobile broadband providers such as HSDPA and EVDO providers. The idea and innovation which they will give to their subscribers such as bundling packages, competitive tariff and affordable support service to maintain the subscribers such as responsive customer care. Even though First Media has invested much money to deploy WIMAX network, they should keep providing competitive tariff due to almost existing mobile broadband provider is giving cheap tariff

Therefore, First Media with Sitra WIMAX did not plan to have as much as mobile broadband subscribers. They should realistic to get mobile broadband subscribers in this launches due to some conditions above. More over they realized that First Media will be not the only WIMAX provider in Indonesia and new mobile broadband providers will come in the future with new technology and idea to gain as many as subscribers. Competition on mobile broadband in Indonesia will be tighter in the future

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Bakrie Connectivity as the Bakrie Telecom subsidiary will compete with current mobile broadband provider which already launched earlier such as Smart Telecom with EVDO Rev A and Rev B, Telkomsel with 3G service and also Indosat and XL. However Bakrie Connectivity believes that they can give something new for the mobile internet user in Indonesia with new innovation on product and Service

Bakrie Connectivity as the Bakrie Telecom subsidiary will focus on the providing service to their subscriber meanwhile infrastructures and network will be provided by Bakrie Telecom. By launched EVDO service to the Indonesia market through Bakrie Connectivity, Bakrie Telecom commit to expand their product and service. Bakrie Telecom commit to compete on broadband wireless access (BWA) which already served by existing mobile broadband provider. They will that EVDO service they launch will be responded well by mobile broadband user in Indonesia due to many reasons such as low internet user in Indonesia especially through mobile wireless. Bakrie Telecom with Bakrie Connectivity will give more option to mobile broadband user in Indonesia to choose the affordable mobile broadband service

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Some of cheap mobile phones are equipped with Opera Mini as the new features. It means that subscriber will be allowed to access internet through this mobile phone on the CDMA network. Beside Opera Mini, this new mobile phone allow subscriber to download many kind of contents and new subscriptions services. It seems new innovation based on BREW platform will be utilized more by Bakrie Telecom. The same strategy seems followed by several telecommunication companies with the similar product and service. Telkom also introduce the VAS service with Moslem content as the primary service on the new mobile phone with cheap price

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How they offer a prepaid tariff so then you interest to buy? Usually telecommunication companies give several benefits to prepaid subscribers once they buy new mobile phone number. Moreover each time they will launch and promote a new product or service, usually they bundled it to the new mobile phone numbers so then we have to buy it to have its new product and service. The most familiar that telecommunication companies used to be offered to subscribers is giving free call, free SMS and free internet accessing for amount of bytes or for assigned period. By giving free call for example to make a call to own network (same companies) or free to make a call during low traffic (00.00 to 06.00 AM), customer will be very happy and keep their mobile phone number and once the have no balance to make a call they will be happy also to buy and reload a voucher. The same case happened to free SMS and internet accessing, once subscribers noticed that there are many benefits to keep their mobile phone number in active status, they will keep their mobile phone number have sufficient balance and try to reload to keep in active status

The key point is how telecommunication companies achieve as much as revenue by selling as many as vouchers to their subscribers. Optimizing prepaid mobile phone numbers almost becoming a first choice for telecommunication companies. Telkomsel, XL, Indosat, Bakrie Telecom and others telecommunication companies are utilize prepaid product to get as many as subscribers by offering as many as interesting packages. They offer many benefits for old and candidate prepaid subscribers once they want to launch new product and service

Once new telecommunication companies in Indonesia launched and offered cheap tariff to the call, SMS and wireless internet than the existing telecommunication companies will do the same few days later. Actually it is legal to offer cheap tariff to achieve as many as mobile telecommunication subscribers but telecommunication companies should give high performance of telecommunication service other wise the new mobile telecommunication companies will leave them and migrate to another telecommunication companies once their balance on prepaid phone number is zero due to they disappoint with the quality of telecommunication network.

Telecommunication companies should consider two things while they plan to promote cheap tariff to their new or existing telecommunication product and service. The first thing, the cost they should pay to lease several frequency channels for their license to the government as the telecommunication regulator.

As you know that telecommunication companies with GSM or CDMA platforms and mobile wireless access license should pay the frequency they have been leased more expensive than telecommunication with GSM or CDMA platforms and fixed wireless access license. Telecommunication regulator (government) is also giving lowest level tariff they should charge to their mobile telecommunication subscriber. Telecommunication companies with mobile wireless access license has higher tariff rather than fixed wireless access license. The second is the cost they have spent to invest the telecommunication infrastructures. Telecommunication companies should consider the investment they already spent while they plan to give cheap tariff to their mobile telecommunication subscribers. Telecommunication companies which has Manage Service (MS) with the vendor should be no issue while they plan to campaign cheap tariff strategy but not for telecommunication companies who already spend much money to invest the telecommunication infrastructures.

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