Integrated service is combination between SMS, Voice and Data service and put them into single new Value Added Service.  The new ideal of Value Added Service (VAS) has many services and application instead of text bases. The content of the new VAS such as Ring Back Tone (RBT), download content, application subscription base and internet service. More over, new idea on VAS service will be integrated the entire of service into single mobile phone (bundling mobile phone)

The characteristic of new VAS service above encourages telecommunication provider to create the new VAS service with high innovation. Another characteristic of new VAS service is integrated the application into single platform such as BREW and JAVA platform. The sample of integrated service which can find on the new VAS service is various services on the single mobile phone such as Facebook, Yahoo Messenger, Gtalk, Email, WLM and twitter. You can see that right now telecommunication provider will go to such service while they plan to launch Value Added Service (VAS) either bundling on the mobile phone or single service

The new idea of Value Added service (VAS) which integrating various services into single mobile phone produce significant traffic on each telecommunication companies especially internet traffic to access Facebook and chatting tool such as Yahoo Messenger. This is reasonable since as you can find right now, facebook fever is occurred everywhere in around the world including mobile telecommunication subscriber. Facebook application drives huge internet traffic on each telecommunication companies but with significant revenue

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If you have more than ten of competitors on your telecommunication business, what you can do? By ideally, you should have unlimited budget to a lot of things such as continuously promoting your telecommunication service, expanding telecommunication network in everywhere, upgrading to the latest of telecommunication technology and acquisition small telecommunication companies. Unfortunately, doing all of them is an imagination. What we can do is continuously making new innovation on telecommunication service to be a winner event though you are a small telecommunication company

Innovation on voice service

Innovation on voice service should be done to give more valuable and attractive voice service as the primary service on telecommunication business. Innovation on voice service could be free of charged to make calls to local destination, free of charged to make calls to the same network. Giving a free call to any destination to make calls to anywhere while top up balance and giving a talk time while receiving a call from the competitor of telecommunication companies etc

Innovation on SMS service

Innovation on SMS services could be giving a mount of free SMS per day, giving a mount of SMS after top up balance, SMS tariff per character, unlimited SMS package, free of charge to send SMS to the same network etc

Innovation on Data Service

Innovation on data service here is innovation on mobile internet service such as CDMA 1x, GPRS, 3G and EVDO services. Innovation on data service could be giving a mount of bytes traffic per day, free of charged to browse to certainty sites, giving a discount while accessing internet during weekend etc

Innovation on Value Added Service (VAS)

Innovation on Value Added Service (VAS) is always presenting new fresh idea and definitely attractive service. Innovation of Value Added Service (VAS) could be applications on single mobile phone with integrating BREW platform, Facebook feature on low end mobile phone, download content service etc

More innovation on telecommunication service especially Value Added Service (VAS) definitely will generate significant mobile telecommunication subscribers and revenue

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The new innovation of VAS service which already introduced by two CDMA telecommunication companies, Bakrie Telecom and Telkom are  a service based on BREW platform which embedded on the bundling mobile phone. A service that related to Islamic content from Bakrie Telecom and Telkom was responded well by their subscribers. Many application related to Islamic can be access by their subscriber from both telecommunication companies such as Islamic ring tone, reading Quaran, Azan reminding, Islamic download content such as wall paper, Islamic speech , Islamic book etc

It was that Bakrie Telecom launched this service few years ago which called ESIA Hidayah than it was followed by Telkom which called Flexi Muslim. Bakrie Telecom believe that as the majority religion in Indonesia, providing attractive telecommunication service from them such as ESIA Hidayah will be responded well by Moslem people. As the result as we can see right now there are millions mobile phones embedded with BREW platform flooded in market. Seeing this opportunity, Telkom offers the same service to their subscribers. Through Flexi Muslim, their subscribers can read Quran, Azan reminding, determining direction of Mecca and download many contents related to Moslem

Now Bakrie Telecom new BREW service product called ESIA ONLINE where there will be many applications there such email chatting, browsing and Facebook. Through the single mobile phone mobile telecommunication subscribers can access many applications. It seems that Telkom will also do the same to provide bundling mobile phone with the same featured on the single mobile phone

Actually this is ideal competition, two telecommunication companies with CDMA platform offering the same service. Subscriber can compare between both and decide which one they will use.

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There some best Value Added Service (VAS) that we can find right now in the market either on the GSM, CDMA or 3G platform. We can say that they are the best Value Added Service (VAS) since they responded well by many mobile telecommunication subscribers, high innovation, fresh idea and definitely generating significant revenue for the telecommunication companies.

1. BlackBerry service

BlackBerry service which introduced by Research In Motion (RIM) is basically push mail service. BlackBerry service is being popular due to its capability to push email from the mail server to the BlackBerry mobile phone anytime and anywhere. BlackBerry also can accommodate personal and corporate subscribers

1. Facebook service

Integrating Facebook service to the telecommunication service is actually a great idea. It is believed that it will increase significant mount of subscribers if telecommunication companies can integrate Facebook to the telecommunication services

1. Multi service on the single mobile phone

Integrating several Value Added Service (VAS) such as download content, chatting, email, subscription services on the single mobile phone is high innovation on telecommunication services.

The best Value Added Service (VAS) should have high flexibility to be customized either on the application platform or on the mobile phone if it requires changing.

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More innovation on VAS service is generating high demand and at the same time will generate high revenue. VAS service which has high demand should integrate partial service into single platform e.g. integrate on the single mobile. As you can find right now, each Value Added Service such as Push mail, Ring Back Tone (RBT) service, download content service, online service such as Instant Messaging (IM), facebook and subscription service e.g. SMS premium are available on the different platform e.g. mobile phone. Mobile telecommunication subscriber should have several platforms to have all those VAS service above. Definitely mobile telecommunication subscriber should spend much money to have all of VAS service above. Actually single platform which provide all those VAS services above is already existed on the market but it is very expensive such as on BlackBerry service. In addition BlackBerry platform is belong to single platform, RIM, Research In Motion and as the result telecommunication companies which offered BlackBerry service has no high flexibility while they want to have more innovations

The challenge to all of telecommunication companies is how to provide massive single platform or massive single mobile phone which has high innovation of VAS service and acceptable price to low and middle level of mobile telecommunication subscribers. High innovation on VAS service such above actually already started by Bakrie Telecom with their VAS product based on BREW platform. Bakrie Telecom cooperate with the Huawei as the manufacture (vendor) of mobile phone keep continuing to provide high innovation on VAS services that available on the single mobile phone.

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Beside, idea and innovation on telecommunication product and service, telecommunication companies also need to consider how they will invest the telecommunication infrastructure to support many telecommunication services. Revenue sharing will reduce the cost they should invest to deploy telecommunication infrastructure and faster while launch the telecommunication service. Revenue sharing used to happen on the telecommunication service which utilized application developer such Value Added Service (VAS) such as BREW service, Ring Back Tone (RBT) service, download content service e.g. ringtone, wallpaper, game etc.

Telecommunication companies will split the revenue to the three parties who involve on this telecommunication service. The percentage of revenue sharing is depending on the agreement between telecommunication companies and three parties. Telecommunication companies should receive higher than three parties involved and could be more than 50% such as on Ring Back Tone (RBT) service

The more benefit of revenue sharing is telecommunication companies used to did not maintain the telecommunication infrastructures which involved directly to the service. Usually, three parties managed directly to the telecommunication system. Revenue sharing is really giving more benefits to the telecommunication companies