WIMAX is one of 4G network which will be used by many providers in Indonesia in the next few years. Actually several have been chosen to provide WIMAX service such as Berca Hardaya Perkasa, Indosat Multi Media, Interlinux etc. First Media with Sitra WIMAX is the first WMAX provider which ready to serve mobile broadband users in Indonesia.

To have high usage on WIMAX service, First Media understand well how to provide such serve to mobile broadband subscribers. First Media has prepared many innovation and ideas on their Sitra WIMAX so they can compete with current mobile broadband providers such as HSDPA and EVDO providers. The idea and innovation which they will give to their subscribers such as bundling packages, competitive tariff and affordable support service to maintain the subscribers such as responsive customer care. Even though First Media has invested much money to deploy WIMAX network, they should keep providing competitive tariff due to almost existing mobile broadband provider is giving cheap tariff

Therefore, First Media with Sitra WIMAX did not plan to have as much as mobile broadband subscribers. They should realistic to get mobile broadband subscribers in this launches due to some conditions above. More over they realized that First Media will be not the only WIMAX provider in Indonesia and new mobile broadband providers will come in the future with new technology and idea to gain as many as subscribers. Competition on mobile broadband in Indonesia will be tighter in the future

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The new innovation of VAS service which already introduced by two CDMA telecommunication companies, Bakrie Telecom and Telkom are  a service based on BREW platform which embedded on the bundling mobile phone. A service that related to Islamic content from Bakrie Telecom and Telkom was responded well by their subscribers. Many application related to Islamic can be access by their subscriber from both telecommunication companies such as Islamic ring tone, reading Quaran, Azan reminding, Islamic download content such as wall paper, Islamic speech , Islamic book etc

It was that Bakrie Telecom launched this service few years ago which called ESIA Hidayah than it was followed by Telkom which called Flexi Muslim. Bakrie Telecom believe that as the majority religion in Indonesia, providing attractive telecommunication service from them such as ESIA Hidayah will be responded well by Moslem people. As the result as we can see right now there are millions mobile phones embedded with BREW platform flooded in market. Seeing this opportunity, Telkom offers the same service to their subscribers. Through Flexi Muslim, their subscribers can read Quran, Azan reminding, determining direction of Mecca and download many contents related to Moslem

Now Bakrie Telecom new BREW service product called ESIA ONLINE where there will be many applications there such email chatting, browsing and Facebook. Through the single mobile phone mobile telecommunication subscribers can access many applications. It seems that Telkom will also do the same to provide bundling mobile phone with the same featured on the single mobile phone

Actually this is ideal competition, two telecommunication companies with CDMA platform offering the same service. Subscriber can compare between both and decide which one they will use.

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