Ring Back Tone (RBT) is one of the Value Added Service (VAS) which giving high revenue for mobile telecommunication companies. They can see million RBT are downloaded by mobile subscriber everyday with various song and vocalist. If there are one or more songs become hit, at the same time they will see that subscribers download that song to make them as RBT on their mobile phone. But seems another factors can affect why people prefer to download one or more song and make them as the Ring Back Tone (RBT). Ariel Peterpan sex scandal is one of the issue which being popular in Indonesia and affect them to make Ariel Peterpan’ song as their RBT song.
We can find many time on TV and news paper about hot video which played by the people who similar with Ariel Peterpan, Luna Maya and Cut Tari. And at the same time, we can see the Ariel Peterpan songs were played media by many local TV. We hear Ariel Peterpan’ song such as ‘Ada Apa Denganmu’ and ‘Buka Dulu Topengmu’ in many local TV everyday. This situation affects mobile telecommunication subscribers to make Ariel Peterpan song as Ring Back Tone (RBT) on their mobile phone.
More mobile telecommunication subscriber use Ariel Peterpan song as their Ring Back Tone (RBT) on their mobile phone more popular that song. In fact, they are old song as no new album was launched by Peterpan until now. Actually they plan to launch the new album but since Ariel, Luna Maya and Cut Tari were suspected they involved on the sex video, they postpone the launch.
More people download Ariel Peterpan song, more RBT will be downloaded from the server. It means more people subscribe to the RBT service and it gives more revenue for the mobile telecommunication companies. Ariel Peterpan song can be the most wanted RBT for the next few weeks
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