The launch of new idea on Value Added Service (VAS) such as Facebook application on low mobile phone should anticipate more complaints that may come from mobile telecommunication subscribers. A potential complaint on Facebook application is very high as most of people will access Facebook while they buy this mobile phone instead of other Value Added Service (VAS) applications. The second thing is due to Facebook did many upgraded on their API protocol which may interrupt the connection to Facebook interface
Mobile telecommunication companies should create many ideas to reduce this complaint. The idea which they can do is doing more and more pre-test at several service area to make sure that the service is running while integrate with many network platforms such as various BSC, BTS and PDSN. The second idea they can do is giving free of charge to mobile subscribers to indicate whether Facebook application has stable connection on different service area, various Radio Frequency (RF) network, and time accessing. The idea to give free of charge can be followed up by getting feedback from mobile telecommunication subscriber to share their experience and suggestion.
Another idea can be done to reduce more complaints on Value Added Service (VAS) especially Facebook application is by providing more and more alternative similar services. Telecommunication companies can create more social network such as twitter, Linkedin, Identi.ca, Friendsters, my space or the new idea as has been created by Google called Google buzz to the same mobile phone. This idea will give more alternatives for mobile telecommunication subscriber especially when connection to Facebook is getting down or unstable. More alternatives will reduce more complaints that will come to the customer service
More ideas and innovation on Value Added Service (VAS) still need to be utilized such as Facebook application. However by creating this idea, telecommunication companies should consider the ways how to reduce more complaints that may come from this service
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