Telecommunication provider with more ideas on their services including Value Added Service (VAS) will have more potential revenue rather than expanding the network to produce more area coverage. Segmented market idea such as reaching more potential subscribers from youth and teenage is a great idea to increase revenue. Therefore understanding what they need and creating a great idea to fulfill their need is the key to win the competition on Value Added Service (VAS) and win the competition on the whole services
Music is the best idea to reach them and tempt them to be your subscribers. Creating an idea to provide Value Added Service (VAS) which music bases such download content, Ring Back Tone (RBT) is a great innovation. The new idea of Value Added Service (VAS) is giving more option to subscriber especially youth and teenage to download full track of the song they love. This new idea of Value Added Service (VAS) which can be categorized as mobile Direct Music Service requires some effort from telecommunication providers to make sure that the service is legal and prevent piracy
Direct Music Service will allow subscribers mobile user to download the song and any songs they love into their mobile phone and than play them directly on the mobile phone. Direct Music Service requires that mobile telecommunication to create so specific file extension while subscriber download and save it on the mobile phone. The file should unique, secure and different with current extension such as MP3 to make sure that the song will be not copied and shared to anyone else.
The new idea of Value Added Service (VAS) with Direct Music Service will guarantee that music owner in this case label Music Company, singer and music creator will receive their right and no piracy in the music market. With such idea, telecommunication provider will be have more potential market from youth and teenage since this stuff is really loved by them. And one thing Direct Music Service is totally different with download content such as ring tone or true tone which only can download part of the song
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