It was that the pioneer of telecommunication provider will have no significant issue while introducing new telecommunication service; in this case, service from the competitor, as it is the new service and new telecommunication provider. But when your competitors reach up to 10, you should have new idea while introducing telecommunication services to the market. Beside idea on telecommunication and innovation, idea on marketing strategy will lead the successful of the new telecommunication service.
New idea in marketing strategy here mean how telecommunication provider will assign where the best place to introduce the new telecommunication services such as mobile broadband service, value added service (VAS) etc. Assigning the right place to introduce new telecommunication service can drive huge selling at that place, build a good reputation and as the result will drive the significant selling at others place. This new idea in marketing strategy will require several places to launch the new telecommunication service at the same time or gradually. In other word, telecommunication provider does not need to prepare the same service at entire of the cities to build massive service. We know that such marketing strategy require huge cost and no guarantee will have positive response from the market. It will different if telecommunication provider only prepares several cities (2-4 cities) as the priority to introduce new telecommunication service. It will save much investment and have much time to build good reputation on those cities.
It is possible that the same service is already provided by the competitor but with the new idea and innovation you are already embedded on the new telecommunication service, you will have high potential to win the competition.
We can implement this new marketing strategy while introducing mobile broadband service. As you know that it is very expensive to have this service and introducing the service at several cities is make sense especially for the new telecommunication provider. And definitely, new idea and innovation should available on this new marketing strategy instead of cheap tariff
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