It was that to increase the revenue, telecommunication companies provide Value Added Service by utilizing SMS service. Value Added Service (VAS) based on SMS service means mobile telecommunication subscribers will received the service on text bases. The VAS service in this case could be news, health information, motivation, prophecy, traffic etc. The weakness is they are text bases. The new idea of Value Added Service (VAS) is difference and has more service and application. The key point on the new VAS service is integrated service.
Integrated service is combination between SMS, Voice and Data service and put them into single new Value Added Service. The new ideal of Value Added Service (VAS) has many services and application instead of text bases. The content of the new VAS such as Ring Back Tone (RBT), download content, application subscription base and internet service. More over, new idea on VAS service will be integrated the entire of service into single mobile phone (bundling mobile phone)
The characteristic of new VAS service above encourages telecommunication provider to create the new VAS service with high innovation. Another characteristic of new VAS service is integrated the application into single platform such as BREW and JAVA platform. The sample of integrated service which can find on the new VAS service is various services on the single mobile phone such as Facebook, Yahoo Messenger, Gtalk, Email, WLM and twitter. You can see that right now telecommunication provider will go to such service while they plan to launch Value Added Service (VAS) either bundling on the mobile phone or single service
The new idea of Value Added service (VAS) which integrating various services into single mobile phone produce significant traffic on each telecommunication companies especially internet traffic to access Facebook and chatting tool such as Yahoo Messenger. This is reasonable since as you can find right now, facebook fever is occurred everywhere in around the world including mobile telecommunication subscriber. Facebook application drives huge internet traffic on each telecommunication companies but with significant revenue
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