Benefits of Ring Back Tone (RBT)
Ring Back Tone (RBT) service is really giving positive influence to several three parties who involve on this service either Content Provider (CP), music industries including artist, song writer and music label. Therefore, telecommunication companies keep producing new idea and innovation on Ring Back Tone (RBT) service to fulfill new requirement from the dynamic mobile telecommunication subscriber and winning the competition.
Current and New Ring Back Tone (RBT)
Ring Back Tone (RBT) Service on current service requires submission process from mobile telecommunication subscriber before they can receive Ring Back Tone (RBT) Service on their mobile phone. The new idea on Ring Back Tone (RBT) Service is different with new existing. On the idea on Ring Back Tone (RBT) Service, subscriber can select directly the song they want to apply as the Ring Back Tone (RBT) from the mobile phone directly. How they can do this? This new idea on Ring Back Tone (RBT) Service can be applied if telecommunication companies have Value Added Service (VAS) such as HAPE ESIA MUSIC launched by Bakrie Telecom. Through their mobile phone, mobile telecommunication subscriber can select the song the love, preview the song and make it as the Ring Back Tone (RBT) on the mobile phone directly
This new idea on Ring Back Tone (RBT) Service is a little bit different with current Ring Back Tone (RBT) Service where subscriber should submit the song’s code and send it via SMS with proper formats. It is possible that mobile telecommunication subscriber will make a problem while sending this SMS format and second thing, mobile telecommunication subscriber should aware about song’s code. If they make a mistake while typing the song’s code, the submission process will fail
On the new idea of Ring Back Tone (RBT) Service, mobile telecommunication subscriber do not need to know very well about the song’s code since they only need to push the bottom to make is as the Ring Back Tone (RBT) on their mobile phone
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