It was admitted by each telecommunication companies that providing valuable services, fresh innovation on telecommunication ideas will keep their subscribers to use their products and services and avoiding them to migrate to their competitor. There are many ways to provide valuable telecommunicationservices either through new or optimize existing telecommunication products and services. The new innovation is by providing bundling mobile phone with BREW service as part of Value Added Service (VAS). The idea is how to have dynamic services with single product and service but with cheap price. Optimizing value added service (VAS) can answer this requirement
Dynamic services mean that subscriber can get the latest information or stuff with a little effort. The source of all information or stuff above could be from internet or dedicated server provide by Telecommunication Company. To implement this requirement telecommunication company create new mobile phone with embedded platform service to provide such requirement above. Telecommunication Company can produce massive mobile phone with cheap tariff but injected with high end features to fulfill some requirement above. BREW platform is very flexible; Telecommunication Company can fulfill any product and service with this platform. The massive introduction of mobile phone with embedded BREW platform is introduced by Bakrie Telecom such as Huawei C28xx series, Huawei C51xx series and Nexian series. Bakrie Telecom is also providing new cheap mobile phone with qwerty series. Many kind of attractive and innovative service has been launched by Bakrie Telecom e.g. ESIA Hidayah Plus and Syiar, ESIA Shop, ESIA Games, ESIA Music Box, Hape Gayaku, Hape Idolaku,ESIA Online etc
Some of cheap mobile phones are equipped with Opera Mini as the new features. It means that subscriber will be allowed to access internet through this mobile phone on the CDMA network. Beside Opera Mini, this new mobile phone allow subscriber to download many kind of contents and new subscriptions services. It seems new innovation based on BREW platform will be utilized more by Bakrie Telecom. The same strategy seems followed by several telecommunication companies with the similar product and service. Telkom also introduce the VAS service with Moslem content as the primary service on the new mobile phone with cheap price
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