ESIA Facebook is the new innovation and telecommunication ideas of telecommunication service provided by Bakrie Telecom to enrich their Value Added Service (VAS) they have been offering earlier. Bakrie Telecom gives high attention to the Facebook users in Indonesia and potential revenue will they reach once they introduce Facebook service to their mobile telecommunication subscribers as one of their innovation and telecommunication ideas. It should definitely different with current Facebook service which offered by others telecommunication companies such as Telkomsel, XL, Indosat, Three, Smart Telecom etc where they offered Facebook service on the BlackBerry service or high end bundling mobile phone as part of their telecommunication ideas . Facebook users who reach millions should spend much money to have BlackBerry Service or high end bundling mobile phone. BlackBerry service is very expensive to any types and mobile telecommunication subscribers especially from low and middle classes will think many times to spend about Rp 3 million to buy one BlackBerry. Meanwhile, high end bundling mobile phone which support Facebook service seems still too expensive, it is about one million rupiah for one bundling mobile phone. BlackBerry is a good telecommunication idea but it is too expensive for common mobile telecommunication subscriber
Bakrie Telecom realizes high potential revenue on Facebook service when they can provide low and middle bundling mobile phone service. Bundling mobile phone which support Facebook service is a great telecommunication ideas.The result, Bakrie Telecom introduces ESIA Facebook where mobile telecommunication subscriber will be able to update the status, commenting on friends’ status, seeing all his friends etc. ESIA Facebook is really attractive since it is really cheap compared to BlackBerry and high end mobile phone provided by existing telecommunication companies. Mobile telecommunication subscribers need only to spend about Rp 300 thousand to Rp 500 thousand to get one low and middle bundling mobile phone with Facebook as one of services available inside. ESIA Facebook is part of Bakrie Telecom’s Value Added Service (VAS) where they run under BREW platform. With ESIA Facebook, subscribers will be allow to access several application provided by BREW application embedded on the mobile phone client
Facebook is the most attractive social network right now. Almost every one are having facebook account for many purpose such reminding the past, gathering the old friends, updating the current status to let his friends know, putting the old and new photograph etc.
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