Each of telecommunication companies are understanding well now that Value Added Service (VAS) contribute much revenue and reduce churn rate of their subscriber every month. This could happened due to Value Added Service (VAS) always produce new innovation with high acceptable feature to the mobile telecommunication subscribers. Value Added Service (VAS) is really flexible and compatible to the any platform which used to happen to the basic service (voice call and SMS) such as vendor interoperability and improper standardization. Value Added Service (VAS) is application base and more often client and server platform which has high flexibility to be customized
More innovation on VAS service is generating high demand and at the same time will generate high revenue. VAS service which has high demand should integrate partial service into single platform e.g. integrate on the single mobile. As you can find right now, each Value Added Service such as Push mail, Ring Back Tone (RBT) service, download content service, online service such as Instant Messaging (IM), facebook and subscription service e.g. SMS premium are available on the different platform e.g. mobile phone. Mobile telecommunication subscriber should have several platforms to have all those VAS service above. Definitely mobile telecommunication subscriber should spend much money to have all of VAS service above. Actually single platform which provide all those VAS services above is already existed on the market but it is very expensive such as on BlackBerry service. In addition BlackBerry platform is belong to single platform, RIM, Research In Motion and as the result telecommunication companies which offered BlackBerry service has no high flexibility while they want to have more innovations
The challenge to all of telecommunication companies is how to provide massive single platform or massive single mobile phone which has high innovation of VAS service and acceptable price to low and middle level of mobile telecommunication subscribers. High innovation on VAS service such above actually already started by Bakrie Telecom with their VAS product based on BREW platform. Bakrie Telecom cooperate with the Huawei as the manufacture (vendor) of mobile phone keep continuing to provide high innovation on VAS services that available on the single mobile phone.
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