Value Added Service (VAS) Business in Indonesia

Each of telecommunication companies in Indonesia really realize that there will be more innovation of telecommunication services requested by mobile telecommunication subscribers in the futures. Basic services of telecommunication business (voice and SMS services) are still there but innovation of telecommunication services is believed will increase dramatically in the future. What the mean of innovation of telecommunication business is Value Added Service (VAS) which will be a lot of innovation while deploying

Value Added Service (VAS) business is giving high flexibility to the telecommunication companies to create any telecommunication service and always new and latest. It is different with traditional service (voice and SMS services), Value Added Service (VAS) will always growing with the latest service and meet the mobile telecommunication subscribers. There are many Value Added Service (VAS) has been implemented by almost telecommunication companies in Indonesia such Blackberry service, BREW service, download content service, subscription service etc.

The benefit of Value Added Service (VAS) business is high flexibility to update the service. Value Added Service (VAS) business will be able to meet any telecommunication service required by subscriber and able to provide it immediately. It is can be done due to Value Added Service (VAS) is application client server base which means that Value Added Service (VAS) can be executed anytime to generate final result. Telecommunication companies need application developer to build application system and some cases they cooperate with mobile phone manufactures to create bundling mobile phone with VAS service as the main features

Almost all telecommunication companies are creating Value Added Service (VAS) with unique innovation. We can find it at Bakrie Telecom as the telecommunication companies with CDMA platform. Bakrie Telecom has many Value Added Services (VAS) such as BREW platform service with allow subscribers to have a lot of services e.g. Quran cell, Azan Cell etc. Bakrie Telecom cooperate with Huawei as the mobile phone manufacture is also providing bundling mobile phone with BREW service and cheap price such as Huawei C26xx series, Huawei C28xx series and Huawei C51xx series. We can find the same of VAS service as has been done by Bakrie Telecom at Telkomsel, Indosat, Telkom, XL etc

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