I am sure each of us must set up Ring Back Tone (RBT) in our mobile phone either pop, classical, dance, rock or traditional song. Ring Back Tone (RBT) business is growing up dramatically since this service was introduced on GSM platform. The existence of Ring Back Tone (RBT) service is to replace old ring tone which there is no option while you call some one. Ring Back Tone (RBT) service is ring tone which you will hear when you call some one once he already activated the service. It is different with the old ring tone you used to heard, Ring Back Tone (RBT) service is coming with various ring tone which can be set up based on subscriber requirement
Ring Back Tone (RBT) business is high profit business to each parties involved to this business since with attractive service they can give, there will be millions subscribers will submit to this service. Ring Back Tone (RBT) business involves several parties such telecommunication companies, Music Label and Content Provider (CP). They have their own role to run Ring Back Tone (RBT) service. Telecommunication companies provide the telecommunication infrastructures and existing subscribers, Content Provider (CP) responsible to provide contents and application service which will be integrated to telecommunication system belong to telecommunication companies. Meanwhile Music Label is the owner and copy right of each songs will be played on mobile phone subscribers
Ring Back Tone (RBT) Business is giving higher profit to the telecommunication companies rather than others parties involve to this service (Music Label and Content Provider). This is why Ring Back Tone (RBT) service will be one of priority service for old telecommunication companies or new one. It can predict that almost 50% of their telecommunication subscriber will subscribe to the Ring Back Tone (RBT) service. Suppose Telecommunication Company has 10 millions mobile telecommunication subscribers. It means at least 5 millions will register to Ring Back Tone (RBT) service. For your information that a half of revenue per subscriber (50%) will belong to telecommunication company and the rest will be divided between Music Label and Content Provider. Suppose per song, Telecommunication Company will charge Rp 10.000 for one month subscription and if there are 10 millions mobile telecommunication subscribers register to to Ring Back Tone (RBT) service, you can imagine how much revenue they will achieve
That is why almost each of telecommunication companies will have to Ring Back Tone (RBT) service to enrich their telecommunication services
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