Bundling mobile phone is becoming new phenomena in Indonesia mobile phone market. Bundling mobile phone means that telecommunication companies cooperate with manufacture (vendor) to create a mobile phone with embedded one or more application requested by telecommunication companies. There is a security, identity and certainty applications which indicate that those mobile phone are created to the certainty purpose and belong to certainty Telecommunication Company. It means also that full features will work properly if those mobile phones will be inserted by phone number from certainty Telecommunication Company. Bundling mobile phone is locked for different phone number from different telecommunication company.
Bundling mobile phone is very popular right now since it is offering various telecommunication services and definitely offering cheaper price compared to the mobile phone that we bought at the mobile phone shop directly. There are many advantages for both Telecommunication Company and mobile telecommunication subscribers while they create bundling mobile phone and decide to use it. Telecommunication company can sell thousands hundred bundling mobile phone at the short time and produce more traffic with application service available on that bundling mobile phone. Mobile telecommunication subscriber is also getting many benefits while they buy bundling mobile phone such as cheaper price and many features available
Usually telecommunication companies will cooperate with mobile phone manufactures (vendor) to create the bundling mobile phone and subsidizing to the manufactures. In other words, actually Telecommunication Company will achieve no benefits when they only sell bundling mobile phones and no traffic generated through the application embedded on the mobile phone. Bundling mobile phone is exclusive mobile phone created by Telecommunication Company and manufacture (vendor) with the certainty purpose, which is more traffic generated through the applications available. That is why there will be security system on the mobile phone and it can not be used while phone number from different telecommunication companies inserted to the mobile phone unless it is already unlocked illegally. Usually bundling mobile phone is also equipped with the identity of the telecommunication company was created either on the cover (physically) or application and software base. This is to identify that the mobile phone is created by certainty Telecommunication Company for certainty purpose. Optimizing them by different telecommunication company is illegal. Unfortunately, we will find unlocked bundling mobile phone few days in the market after launch of bundling mobile phone