The main feature of blackberry service which introduced Research In Motion (RIM) is mail service which allowing people to always on always connected and update the e-mail status when they mobile. Blackberry service makes sure that mobile telecommunication subscribers will be able to send and receive e-mail office wherever they want to go. The lifestyle purpose for middle up class is one of acceptable reason while they utilize blackberry service. Then telecommunication companies expand the main functions of blackberry service to generate much more revenue. Facebook fever is the only one reason, why almost all of telecommunication companies plan to launch blackberry service
Blackberry service can work under GSM and CDMA platform. Research In Motion (RIM) understands well that mobile telecommunication subscribers from CDMA platform will increase consistently in the short time. It is reasonable that Blackberry platform should able to be integrated with CDMA platform. Smart Telecom as the telecommunication company with CDMA platform is the pioneer which launches blackberry service to their subscribers. Meanwhile telecommunication companies with GSM platform such as Telkomsel, XL and Indosat compete each other to be number one which has blackberry service with excellent quality
Each of telecommunication companies realize that they should have innovation telecommunication product and service and adopt to the latest technology and trend or lifestyle to keep a alive on the hard competition. Revolution to the telecommunication technology is mandatory to make sure that they can accommodate the latest service. More over revolution of innovation is a great idea to be number one telecommunication service with high quality and revenue. Optimizing blackberry service with many features to keep it more attractive such as facebook features, Instant Messaging (IM) is only one of those ideas.
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